Why new cars are better then old cars Research Paper

Why new vehicles are better then old vehicles - Research Paper Example This is a result of the way that new vehicles are much better and less expensive than the old vehicles. Indian vehicle maker, TATA bunch as of late world’s least expensive traveler vehicle NANO, valued just $ 2000. Despite the fact that, costs are descending, the quality and dependability, security highlights, exhibitions, eco-friendliness, comfort levels and so on of the present vehicles are far better than that of the old vehicles. This paper quickly dissects why new vehicles are superior to the old vehicles. â€Å"Anybody with a vehicle more seasoned than three years ought to fold aside $50 per month for fixes and maintenance† (Toups). Old vehicles cause numerous issues to the drivers out and about. Infrequent motor disappointments, battery disappointments, grip issues, break issues, quickening agent issues and so on are some of them. The old vehicle proprietor may power to go through a generous measure of cash for as the fixing cost. Then again new vehicles mess lit tle up to the driver. The exhibitions of new vehicles are obviously better than the old vehicles. New vehicles were given part of significance not exclusively to the presentation, yet in addition for the security of the travelers. For instance, airbags are one of the security measures presented in new vehicles. Airbags help the travelers to spare their life when the auto collisions happen. More seasoned vehicles had no such office to secure the traveler lives. Airbags will be swelled at the hour of mishaps and it will shield the travelers from large impacts which can cause serious wounds. Aside from the driver and the front seat traveler, flow vehicles have airbags in any event, for the rearward sitting arrangement travelers. The quantity of air sacks has been expanded from one to more than 10 at present for a portion of the propelled vehicles. Also, it is simple for the driver to apply brake easily and successfully on new vehicles contrasted with the more established vehicles in li ght of the progressions in the slowing down advances created via vehicle makers. â€Å"Today’s autos are advanced electronically controlled machines† (Erjavec,p.3). Gadgets has given enormous commitments to human life and vehicle part is one zone in which hardware brought huge changes. The majority of the more seasoned vehicles were worked physically by the driver. For instance, for raising or bringing down the window glasses, the driver compelled to invest parcel of manual amounts of energy in old vehicles. Then again, squeezing a switch will assist the driver with raising or lower the window glasses in new vehicles. The fuel tank, dickey and so on can likewise be opened with the assistance of certain switches in the new vehicles. Worldwide situating framework is another electronically controlled adjustment in new vehicles. It encourages the drivers to recognize courses and find the spots. The PCs inside the ebb and flow vehicles are even fit for assuming the responsi bility for the vehicle if the driver accidently dozes while driving. Besides, the momentum vehicle types of gear can even gauge the liquor levels in the body of the driver and counsel the driver whether to continue with the driving or not. Such offices were not there in the more established vehicles. To put it plainly, the unwavering quality of the present vehicles is unquestionably increasingly better than the more established vehicles. Current vehicles are more eco-friendly than the more established vehicles. The innovation has improved a ton with the goal that a portion of the present vehicles give much more than 25miles per gallon (Mpg) of petroleum. The vast majority of the more established vehicles were conveying eco-friendliness under 10 Mpg. Petroleum or diesel is important for driving a vehicle. In any case, the accessibility of petroleum or diesel is getting diminished step by step due to the expanded uses. Americans confronted the impacts of oil emergency in the seventies . The vitality emergency of the seventies began in October 1973 when OPEC (Organization of Arab Petroleum Exporting Countries) and some other Arab nations proclaimed an oil ban upon United States in

The 2008 Financial Crisis

The 2008 Financial Crisis The lodging and money related arrangements are the key reasons for the 2008 monetary emergency. Two principle contract firms, the Fannie Mae and Freddie Mac Corporation facilitated the credit prerequisites on advances it bought from loaning foundations. In September 2008, the two monster contract organizations confronted the threat of insolvency as they had ensured near portion of the complete home loans in the US.Advertising We will compose a custom article test on The 2008 Financial Crisis explicitly for you for just $16.05 $11/page Learn More The Clinton organization thought of making poor residents and low-pay shoppers own homes. Subsequently, banks were feeling the squeeze to loan to minorities and low-salary buyers who even had no security for the credits (White standard. 1). Quite, a portion of the borrowers who got to the sub-prime advances had poor FICO assessments, didn't make up front installments for homes, and had no irrefutable resources. So misinformed were the lodging approaches that inadequate borrowers could get to contracts with the help of the bureaucratic government. After the banks and other loaning establishments had lent the low-salary workers, the costs of houses crested and turned down totally. Now, borrowers who had lacking capital contrasted with their obligation began to default the reimbursement of home loans (FRONTLINE). Eminently, these classes of borrowers were moved to get with the expectation of expanded costs of houses later on to reimburse the home loans or sell their properties at significant expenses. This was not to be as costs of basic items went down as well. The event prompted ascend in the quantity of defaulters on nonprime-contracts. The expanded quantities of harmful home loans made speculation banks lose trillion of dollars. The remainder of the Wall Street felt the impact with Federal Reserve Chairman Ben Bernanke making basic moves to rescue the Bear Stearns Investment Bank, which had remained the subject of go ssipy tidbits that it would be falling soon. Bear Stearns’s stock had drooped to a low of $57 from $171 hence clarifying that something must be done to contain the circumstance. The then Treasury Secretary Henry Paulson needed to evaluate various ways to deal with salvage the whole budgetary market from the emergency. At one occasion, he convinced the central government to give the Treasury $700 billion for purchasing the high-hazard contract protections. Gossipy tidbits in the monetary market are fears that advertise players have towards activities of a firm. For example, showcase controllers and short merchants can spread bogus data about the nature and tasks of an organization. The budgetary market bargains in money related issues and a portion of the organizations incorporate Bear Stearns Bank, AIG Insurance Company, Lehman Brothers and Fannie Mae Corporation.Advertising Looking for article on business financial matters? We should check whether we can support you! Get you r first paper with 15% OFF Learn More Bear’s CEO, Alan Schwartz accused lie for the loss of liquidity of $10 billion out of one working day (â€Å"Bank Chief Blames Rumors for Bears Collapse† standard. 4). This occurred as clients, exchanging accomplices, and financial specialists fled in the wake of tuning in to bits of gossip and market control from contenders. Be that as it may, JP Morgan Bank rescued Bear from crumbling after the Federal Reserve acknowledged to remain behind the organization with $30 billion of open assets. So extraordinary was the emergency that the disappointment of Bear nearly prompted the breakdown of the whole money related market. Obviously, from the event of the 2008 money related emergency, gossipy tidbits can be inconvenient particularly on the off chance that they are bogus. Moral peril is where involved with an arrangement gets untrustworthy according to the terms and states of the arrangement. On account of helping Bear not to leave bus iness, JP Morgan had an arrangement with Bear to purchase the establishment at $2 per share; be that as it may, mass shock from investors made the firm raise the cost to $10 per share. The underlying cost of $2 per share was intended to stay away from situations of compensating speculators in a bombed business. The standard forestalls a circumstance where firms, which have been answerable for their ruin, get money related help from the government. Then again, efficient hazard involves the fall of a whole market. The fall of Bear Sterns followed by the breakdown of the goliath contract firms of Fannie Mae and Freddie Mac Corporation lastly Lehman Brothers Investment Bank, speaks to an away from of precise hazard in the whole money related market (Moseley standard. 8). Pundits contend that ethical danger advances efficient hazard as it can urge different firms to take part in acts of neglect with the point of getting help from the Federal Reserve. The 2008 budgetary emergency caused strategy creators to change their sentiments on unhindered commerce. Initially, they concurred that the principles of the World Trade Organization (WTO) are insufficient to the present dynamic and worldwide economy. Accordingly, approach creators in both government and private establishments favor local unhindered commerce understandings as a method of compensating for decides that have been absent in the multilateral exchange alternative. With the Doha exchange in power, multilateral exchanging framework is losing its pertinence in the worldwide exchange (United Nations). The money related emergency uncovered that the condition of overdependence on one country by creating countries is amazingly hazardous for the current worldwide, dynamic, and unusual economy.Advertising We will compose a custom exposition test on The 2008 Financial Crisis explicitly for you for just $16.05 $11/page Learn More Bank Chief Blames Rumors for Bears Collapse. Mailguardian. Mail Guardian Online, 6 Apr. 2008. Web. Bleeding edge. Inside The Meltdown. PBS: Public Broadcasting Service. WGBH Educational Foundation, 8 Feb. 2009. Web. Moseley, Fred. The U.S. monetary emergency: Causes and arrangements. Worldwide Socialist Review ISSUE 81 January-February 2012. Universal Socialist Organization, 8 Apr. 2009. Web. Joined Nations. Worldwide Trade After the Economic Crisis: Challenges and New Opportunities. Joined Nations Conference on Trade and Development. UNCTAD, 5 Aug. 2010. Web. White, Lawrence H. Lodging Finance and the 2008 Financial Crisis | Downsizing the Federal Government. Scaling down the Federal Government. Cato Institute, 5 Aug. 2009. Web.

Maintaining a Happy Marriage With Some Stress

Maintaining a Happy Marriage With Some Stress Relationships Spouses & Partners Print How to Maintain a Happy Marriage With Some Stress By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on April 10, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 01, 2019 Mark Edward Atkinson/Tracey Lee/Getty Images More in Relationships Spouses & Partners Marital Problems LGBTQ Violence and Abuse Do you sometimes feel like your relationship is in a rut? Most of us strive to keep drama levels low in our relationships, but we dont want to eliminate all  drama â€" boredom, and lack of connection can be problems in themselves.  Research on marital satisfaction underscores the importance of having fun in a relationship. Stony Brook University social psychology researchers Irene Tsapelas and Arthur Aron, along with University of Michigan researcher Terri Orbuch, interviewed a representative U.S. sample of 123 married couples seven years into their marriage, and then again, nine years later, 16 years into their marriage, and found that those who felt bored in their marriage at 7 years were significantly more likely to feel bored and less satisfied after 16 years of marriage. Being in a Rut in Your Marriage The researchers asked couples questions like, “During the past month, how often did you feel that your marriage was in a rut (or getting into a rut), that you do the same thing all the time and rarely get to do exciting things together as a couple?” It was found that boredom at 7 years was correlated to increased boredom even 9 years later. One important finding here is that being in a rut, or being bored in the relationship, led to less closeness, which led to reduced satisfaction in the marriage. These findings suggest that a happy marriage involves more than merely a lack of conflict (though knowing how to work through problems in a respectful way is also key). People often think that couples who ‘never fight’ are the happiest but research shows that a little conflict can be a good thing. It also reminds us that going through challenges as a couple (from daily life stress that we help each other manage, to major crises that we support one another work through) isn’t entirely bad, and can actually bring couples closer. Although major crises can also take a toll on a marriage, this is a reminder that enduring sameness and routine isn’t the ideal, either, and that the challenges we face can have a positive impact, too. Aron has done previous research on couples that have shown that when couples go through new experiences and challenges together, marital satisfaction increases. “It is not enough for couples to be free of problems and conflicts,” notes Aron in a press release. “The take-home message of this research is that to maintain high levels of marital quality over time, couples also need to make their lives together exciting.” Trying New Things Together in a Marriage So how can you keep things exciting in a marriage â€" especially when life takes over and you have real responsibilities? The key is to not only communicate and work through conflict in healthy ways  but do things together that are new and exciting. Here are some ways to do that, and maintain a happy marriage: Have a date night once a week. My husband and I started doing this years ago, and it was transformative for our marriage. We had fallen into a rut of being parents and workers who just exchanged stories about our days each night, and this helped us have frequent new experiences together where we were able to just be “us” again  and have fun! (Note: if hiring a sitter is out of the question financially, see if you can swap babysitting with another family; then the kids get to play and the adults get regular breaks for free.)Try new thingsâ€"regularly! When you’re on your dates, don’t just do the same things all the time. Go see stand-up comedy, go on hikes, go horseback riding, see live music, try new and exotic food, take dance classes together. Do things that you haven’t done before! This helps relieve stress and boredom in life  and allows you to grow together at the same time.Participate actively in each other’s lives. Get involved in what your spouse is doing, and in vite their participation in your life. Your challenges then become shared experiences, you both benefit from the support, and stressors feel less stressful. If you’re parents, this includes both of you being actively involved in your kids’ lives  and facing challenges as a team. (This sounds like a given, but sometimes reminders help.)Have more fun. Sometimes its just that simple â€" seek out fun, and make it part of your relationship. This can be as simple as maintaining a sense of humor or can involve taking certain steps toward having fun on a regular basis. Dont let responsibility and stress rob you of marital satisfaction and fun in life â€" you both deserve better! Following these steps can help you to enjoy life more, feel less stressed, and experience greater levels of marital satisfaction. Sounds win-win, doesnt it?

Eteocles and Polynices

Eteocles and Polynices were the sons of the classic Greek tragic hero and Theban king Oedipus, who fought each other for the control of Thebes after their father abdicated. The Oedipus story is part of the Theban cycle and told most famously by the Greek poet Sophocles. After decades of ruling Thebes, Oedipus discovered he had been at the mercy of a prophecy cast before his birth. Fulfilling the curse, Oedipus had unwittingly killed his own father Laius, and married and fathered four children by his mother Jocasta. In rage and horror, Oedipus blinded himself and abandoned his throne. As he left, Oedipus cursed his own two grown sons/brothers, Eteocles and Polynices had been left to rule Thebes, but Oedipus doomed them to kill each other. The 17th-century painting by Giovanni Battista Tiepolo shows the fulfillment of that curse, their deaths at each others hand. Owning the Throne The Greek poet Aeschylus told the Eteocles and Polynices story in his award-winning trilogy on the topic, Seven Against Thebes, In the final play, the brothers fight  each other for possession of the throne of Thebes. At first, they had agreed to rule Thebes jointly by alternating years in power, but after his first year, Eteocles refused to step down. To gain the rule of Thebes, Polynices needed warriors, but Theban men within the city would only fight for his brother. Instead, Polynices gathered a group of men from Argos. There were seven gates to Thebes, and Polynices selected seven captains to lead the charges against each gate. To fight them and protect the gates, Eteocles selected the best-qualified man in Thebes to challenge the specific Argive adversary, so there are seven Theban counterparts to the Argive attackers. The seven pairs are: Tydeus vs. MelanippusCapaneus vs. PolyphontesEteoclus vs. MegareusHippomedon vs. HyperbiusParthenopeus vs.  ActorAmphiaraus vs. LasthenesPolynices vs. Eteocles The battles end when the two brothers kill each other with swords. In the sequel to the battle between Eteocles and Polynices, the successors of the fallen Argives, known as the Epigoni, win control of Thebes. Eteocles was buried honorably, but the traitor Polynices was not, leading to their sister Antigones own tragedy.

Maya Angelou A Model Woman Through Influential Literature...

There are many women of today that have become a model for society. In order to have the reputation of the model woman, there is a need for accomplishment in life in addition to being a positive influence on society itself. Maya Angelou is a great example of the model woman. She has beaten the odds and has become one of the most well known African American women of today. She is an author, poet, historian, songwriter, playwright, dancer, stage and screen producer, director, performer, singer, and civil rights activist. Her most influential work comes from her extraordinary books and poems. Her literature has influenced the young and old with their contents. Maya Angelous literary significance rests primarily upon her exceptional†¦show more content†¦Joanne M. Braxton described her and her literature as Americas most visible black woman autobiographer. While black women writers might share traditional motivations for writing autobiography, other motives derive from their uni que experiences. And yet, against all odds, she comes to self-awareness and finds herself at the center of her own experience. Maya Angelou has tempered her own anger and put it to a constructive purpose; her work specks to the necessity of reflecting, remembering, opening, healing, and, at times, issuing a warning. In I know Why the Caged Birds Sings, she focuses almost entirely on the inner spaces of her emotional and personal life, crafting a literary autobiography that becomes not merely a personal record but also a stage on which the sins of the past can be recalled and rituals of healing and reconciliation enacted. (Braxton, Joann, page 4) Maya Angelou has been awarded over 30 honorary degrees and was nominated for a Pulitzer Prize for her 1971 volume of poetry, Just Give Me a Cool Drink of Water Fore I Diiie. Again, the theme of this volume of poetry focuses on Angelous perspective on what it means to be a black woman in the United States, but also address experiences common to all people. The book has two parts, Where Love is a Scream of Anguish and Just Before the World Ends. The firstShow MoreRelatedEssay On Maya Angelou1280 Words   |  6 PagesMaya Angelou, named at birth, Marguerite Johnson was on April 4th, 1928, in St. Louis, Missouri. Her and her family moved from St. Louis to Stamps, Arkansas, where she was raised growing up. Maya Angelou was an American author, dancer, screenwriter, actress, poet and civil rights activist. Angelou gained a majority of her fame with the memoir she wrote in 1969, I Know Why the Caged Bird Sings. This memoir made literary history as being the first nonfiction best-seller by an African-American womanRead MoreI Know Why the Caged Bird Sings - Maya Angelou6502 Words   |  27 PagesAnalysis: Chapters 1–5 The lines from the poem Maya cannot finish, â€Å"What are you looking at me for? I didn’t come to stay . . .† capture two of the most significant issues she struggles with in her childhood and young adulthood: feeling ugly and awkward and never feeling attached to one place. First, Maya imagines that though people judge her unfairly by her awkward looks, they will be surprised one day when her true self emerges. At the time, she hopes that she will emerge as if in a fairy-tale

Stroke In Symptomatic Carotid Stenosis Health And Social Care Essay Free Essays

Purpose- The intent of this reappraisal is to look at the consequence of timing of the surgery on the hazard decrease from undergoing the process in patients that have diagnostic carotid stricture and have suffered old transeunt ischemic onslaughts or acute shots. What will be reviewed are the chief randomised control tests carried out in recent old ages and the guidelines obtained from such tests. The tests being the North American Symptomatic Carotid Endarterectomy Trial ( NASCET ) ( 2 ) the European Carotid Surgery Trial ( ECST ) ( 1 ) and a Population based survey of holds in Carotid imagination and surgery and the hazard of recurrent shot, ( the Oxfordshire survey ) ( 3 ) . We will write a custom essay sample on Stroke In Symptomatic Carotid Stenosis Health And Social Care Essay or any similar topic only for you Order Now Search methods- The writer used the University of Liverpool and Lancaster University library services to carry on the hunts every bit good as the universe broad web. Database hunts were conducted utilizing MEDLINE, PUBMED, Web of Science and OvidS. Cardinal words: shot, TIA, carotid endarterectomy, hazard, carotid stricture, timing, surgery, early Consequences: Decisions: Introduction An estimated 150,000 people have a shot with over 67,000 deceases attributed to stroke each twelvemonth in the UK. It is the 3rd most common cause of decease in England and Wales and histories for 9 per cent of all deceases in work forces and 13 per cent of deceases in adult females in the UK. It causes greater disablement than other chronic diseases and there are an estimated 300,000 people populating with moderate to terrible disablements due to shots. ( 4 ) In England shots cost the economic system A ; lb ; 7bn. This includes NHS costs, station shot attention costs and cost due to loss of productiveness and disablement ( 4 ) . A shot can be defined as either ischemic or haemorrhagic. Both cause a break in the blood supply to the encephalon and rapid development of loss of encephalon map either due to spliting of a blood vas or as in the instance of carotid arteria disease the blocking of a vas either due to plaque formation or thrombus formation. Ischaemic strokes history for 70 % of all shots. ( 5 ) Ischaemia is the deficiency of O and glucose to the tissues and so the eventual decease of the tissue. The location of the ischaemia and the loss of encephalon map can be determined by the attendant effects such as hemiparesis or unilateral paralysis, the inability to organize or understand address and the loss of ocular Fieldss typically amaurosis fugax ( a transient monocular ocular loss ) . A transeunt ischaemic onslaught ( TIA ) is frequently referred to as a mini shot and is the consequence of break of blood flow temporarily to a portion of the encephalon ( 5 ) . This impermanent break of blood flow consequences in brief neurologic disfunction that persists for less than 24 hours. If the symptoms last for longer than 24 hours it is classed as a shot. Ischaemic shots and TIA are on occasion treated with thrombolysis, the pharmacological dislocation of coagulums, physical therapy, address and linguistic communication therapy and occupational therapy. For patients shown to hold carotid artery stricture surgery is besides an option. Carotid endarterectomy ( CEA ) is a surgical process performed to forestall shots in patients who suffer from carotid arteria disease. Patients may hold diagnostic or symptomless carotid arterial stricture which is contracting of an arteria in this instance the common carotid arteria ( CCA ) . The stricture is caused by coronary artery disease and plaque formation on the interior of the arteria ( 6, 7 ) . The plaque formation normally occurs at the bifurcation of the CCA and this so causes narrowing of the lms and/or the release of emboli in to the circulation which can so come in the internal carotid arteria and so the encephalon. This can so do a transeunt ischemic onslaught or a shot. The grade of stricture of the CCA determines how high the hazard is for such an event. Patients who have suffered a TIA should be to the full assessed utilizing the ABCD2 mark to find the hazard of farther shot and should besides undergo encephalon imagination ( 8 ) . Patients with an ABCD2 mark of 4 or more and where the vascular pathology is diffident so the encephalon imagination should be carried out within 24 hours of oncoming of symptoms. Those with an ABCD2 mark of less than 4 where the vascular pathology is diffident are classed as lower hazard of farther shot and should guarantee they undergo encephalon imagination with in 1 hebdomad of the oncoming of symptoms. The ABCD2 mark is a validated tool to measure farther shot hazard in patients with TIA, based on age, blood force per unit area, clinical characteristics such as failing, diabetes, and symptom continuance. Patients believed to hold suffered an acute shot should hold encephalon imaging done within 1 hr or Oklahoman where possible if there is an indicant for thrombolysis or if they fulfil other standards set out by the guideline development group ( GDG ) , ( 9 ) . Patients who have suffered a non-disabling shot or a TIA may be appropriate for carotid endarterectomy. Campaigners who are appropriate for carotid endarterectomy should undergo specialist appraisal and imagination of their carotid arterias within a hebdomad of the oncoming of symptoms. Literature hunt and method The writer used the University of Liverpool and Lancaster University library services to carry on the hunts every bit good as the universe broad web. Database hunts were conducted utilizing MEDLINE, PUBMED, Web of Science and OvidS. Key words and footings searched included shot, TIA, carotid endarterectomy, hazard, carotid stricture, timing, surgery, early. From the hunt articles were identified by ab initio seeking the term ‘carotid endarterectomy ‘ which gave 3425 articles. This hunt was so narrowed down by adding in the term ‘timing ‘ which narrowed the hunt to merely 17 articles. From analyzing the abstracts of the 17 articles 5 were chosen for their relevancy to the rubric inquiry, day of the month and surveies carried out. I chose these articles to reexamine because they all included informations collected sing the timing of carotid endarterectomy performed after patients suffered diagnostic carotid stricture in the signifier of a non-disabling shot or TIA. The surveies chosen are ; Urgency of Carotid Endarterectomy for Secondary Stroke Prevention: Consequences From the Registry of the Canadian Stroke Network ( Study 1 ) ( 10 ) , Population-based Study of Delays in Carotid Imaging and Surgery and the Hazard of Recurrent Stroke ( Study 2 ) ( 3 ) , European Carotid Surgery Trialists ‘ Collaborative Group. Randomised test of endarterectomy for late diagnostic carotid stricture: concluding consequences of the MRC European Carotid Surgery Trial ( ECST ) ( Study 3 ) ( 1 ) , Timing of Carotid Endarterectomy in Patients with Recent Stroke ( Study 4 ) ( 11 ) , and Endarterectomy for Symptomatic Carotid Stenosis in Relation to Clinical Subgroups and Timing of Surgery ( Study 5 ) ( 12 ) . Literature Review Study 1 This survey identified patients from 12 shot Centres in Canada between 2003 and 2006. The cohort was retrospectively assembled from the patients in the register who had undergone CEA within 6 months of enduring a diagnostic event, described as a TIA or an acute ischemic shot. Patients were excluded from the survey who had suffered optic events or posterior circulation events. It besides restricted its cohort to diagnostic patients by merely including patients with known diagnostic stricture contralateral to the symptoms or ipsilateral to the country noted on neuroimaging. This was to except patients operated on for symptomless stricture. This survey showed that of all the ischemic shots and TIAs on their register that met the standards, 10213, 6270, ( 61.4 % ) received imaging and of this 1011 ( 16.1 % ) were found to hold diagnostic carotid stricture of 50-99 % . Of these patients 177 ( 17.5 % ) underwent CEA within 6 months and excepting those patients with bilateral stricture left 105 patients for the survey. 80 % of the 105 of these had terrible stricture of 70-99 % and 20 % had moderate stricture of 50-69 % . Patients were shown to go to the exigency section in a average clip of 6.7 hours of the oncoming of symptoms ( interquartile scope 1.2-31.7 ) with 71 % geting within 24hours. Of the 105 patients 38 underwent surgery within 2 hebdomads, 53 within 1 month and the staying 26 3months or subsequently. The survey showed that the patients undergoing surgery within 2 hebdomads improved significantly over the survey period – 18.2 % in 2003, 25 % in 2004, 45.5 % in 2005 and 44.8 % in 2006. Study 2 How to cite Stroke In Symptomatic Carotid Stenosis Health And Social Care Essay, Essay examples

Stroke In Symptomatic Carotid Stenosis Health And Social Care Essay Free Essays

Purpose- The intent of this reappraisal is to look at the consequence of timing of the surgery on the hazard decrease from undergoing the process in patients that have diagnostic carotid stricture and have suffered old transeunt ischemic onslaughts or acute shots. What will be reviewed are the chief randomised control tests carried out in recent old ages and the guidelines obtained from such tests. The tests being the North American Symptomatic Carotid Endarterectomy Trial ( NASCET ) ( 2 ) the European Carotid Surgery Trial ( ECST ) ( 1 ) and a Population based survey of holds in Carotid imagination and surgery and the hazard of recurrent shot, ( the Oxfordshire survey ) ( 3 ) . We will write a custom essay sample on Stroke In Symptomatic Carotid Stenosis Health And Social Care Essay or any similar topic only for you Order Now Search methods- The writer used the University of Liverpool and Lancaster University library services to carry on the hunts every bit good as the universe broad web. Database hunts were conducted utilizing MEDLINE, PUBMED, Web of Science and OvidS. Cardinal words: shot, TIA, carotid endarterectomy, hazard, carotid stricture, timing, surgery, early Consequences: Decisions: Introduction An estimated 150,000 people have a shot with over 67,000 deceases attributed to stroke each twelvemonth in the UK. It is the 3rd most common cause of decease in England and Wales and histories for 9 per cent of all deceases in work forces and 13 per cent of deceases in adult females in the UK. It causes greater disablement than other chronic diseases and there are an estimated 300,000 people populating with moderate to terrible disablements due to shots. ( 4 ) In England shots cost the economic system A ; lb ; 7bn. This includes NHS costs, station shot attention costs and cost due to loss of productiveness and disablement ( 4 ) . A shot can be defined as either ischemic or haemorrhagic. Both cause a break in the blood supply to the encephalon and rapid development of loss of encephalon map either due to spliting of a blood vas or as in the instance of carotid arteria disease the blocking of a vas either due to plaque formation or thrombus formation. Ischaemic strokes history for 70 % of all shots. ( 5 ) Ischaemia is the deficiency of O and glucose to the tissues and so the eventual decease of the tissue. The location of the ischaemia and the loss of encephalon map can be determined by the attendant effects such as hemiparesis or unilateral paralysis, the inability to organize or understand address and the loss of ocular Fieldss typically amaurosis fugax ( a transient monocular ocular loss ) . A transeunt ischaemic onslaught ( TIA ) is frequently referred to as a mini shot and is the consequence of break of blood flow temporarily to a portion of the encephalon ( 5 ) . This impermanent break of blood flow consequences in brief neurologic disfunction that persists for less than 24 hours. If the symptoms last for longer than 24 hours it is classed as a shot. Ischaemic shots and TIA are on occasion treated with thrombolysis, the pharmacological dislocation of coagulums, physical therapy, address and linguistic communication therapy and occupational therapy. For patients shown to hold carotid artery stricture surgery is besides an option. Carotid endarterectomy ( CEA ) is a surgical process performed to forestall shots in patients who suffer from carotid arteria disease. Patients may hold diagnostic or symptomless carotid arterial stricture which is contracting of an arteria in this instance the common carotid arteria ( CCA ) . The stricture is caused by coronary artery disease and plaque formation on the interior of the arteria ( 6, 7 ) . The plaque formation normally occurs at the bifurcation of the CCA and this so causes narrowing of the lms and/or the release of emboli in to the circulation which can so come in the internal carotid arteria and so the encephalon. This can so do a transeunt ischemic onslaught or a shot. The grade of stricture of the CCA determines how high the hazard is for such an event. Patients who have suffered a TIA should be to the full assessed utilizing the ABCD2 mark to find the hazard of farther shot and should besides undergo encephalon imagination ( 8 ) . Patients with an ABCD2 mark of 4 or more and where the vascular pathology is diffident so the encephalon imagination should be carried out within 24 hours of oncoming of symptoms. Those with an ABCD2 mark of less than 4 where the vascular pathology is diffident are classed as lower hazard of farther shot and should guarantee they undergo encephalon imagination with in 1 hebdomad of the oncoming of symptoms. The ABCD2 mark is a validated tool to measure farther shot hazard in patients with TIA, based on age, blood force per unit area, clinical characteristics such as failing, diabetes, and symptom continuance. Patients believed to hold suffered an acute shot should hold encephalon imaging done within 1 hr or Oklahoman where possible if there is an indicant for thrombolysis or if they fulfil other standards set out by the guideline development group ( GDG ) , ( 9 ) . Patients who have suffered a non-disabling shot or a TIA may be appropriate for carotid endarterectomy. Campaigners who are appropriate for carotid endarterectomy should undergo specialist appraisal and imagination of their carotid arterias within a hebdomad of the oncoming of symptoms. Literature hunt and method The writer used the University of Liverpool and Lancaster University library services to carry on the hunts every bit good as the universe broad web. Database hunts were conducted utilizing MEDLINE, PUBMED, Web of Science and OvidS. Key words and footings searched included shot, TIA, carotid endarterectomy, hazard, carotid stricture, timing, surgery, early. From the hunt articles were identified by ab initio seeking the term ‘carotid endarterectomy ‘ which gave 3425 articles. This hunt was so narrowed down by adding in the term ‘timing ‘ which narrowed the hunt to merely 17 articles. From analyzing the abstracts of the 17 articles 5 were chosen for their relevancy to the rubric inquiry, day of the month and surveies carried out. I chose these articles to reexamine because they all included informations collected sing the timing of carotid endarterectomy performed after patients suffered diagnostic carotid stricture in the signifier of a non-disabling shot or TIA. The surveies chosen are ; Urgency of Carotid Endarterectomy for Secondary Stroke Prevention: Consequences From the Registry of the Canadian Stroke Network ( Study 1 ) ( 10 ) , Population-based Study of Delays in Carotid Imaging and Surgery and the Hazard of Recurrent Stroke ( Study 2 ) ( 3 ) , European Carotid Surgery Trialists ‘ Collaborative Group. Randomised test of endarterectomy for late diagnostic carotid stricture: concluding consequences of the MRC European Carotid Surgery Trial ( ECST ) ( Study 3 ) ( 1 ) , Timing of Carotid Endarterectomy in Patients with Recent Stroke ( Study 4 ) ( 11 ) , and Endarterectomy for Symptomatic Carotid Stenosis in Relation to Clinical Subgroups and Timing of Surgery ( Study 5 ) ( 12 ) . Literature Review Study 1 This survey identified patients from 12 shot Centres in Canada between 2003 and 2006. The cohort was retrospectively assembled from the patients in the register who had undergone CEA within 6 months of enduring a diagnostic event, described as a TIA or an acute ischemic shot. Patients were excluded from the survey who had suffered optic events or posterior circulation events. It besides restricted its cohort to diagnostic patients by merely including patients with known diagnostic stricture contralateral to the symptoms or ipsilateral to the country noted on neuroimaging. This was to except patients operated on for symptomless stricture. This survey showed that of all the ischemic shots and TIAs on their register that met the standards, 10213, 6270, ( 61.4 % ) received imaging and of this 1011 ( 16.1 % ) were found to hold diagnostic carotid stricture of 50-99 % . Of these patients 177 ( 17.5 % ) underwent CEA within 6 months and excepting those patients with bilateral stricture left 105 patients for the survey. 80 % of the 105 of these had terrible stricture of 70-99 % and 20 % had moderate stricture of 50-69 % . Patients were shown to go to the exigency section in a average clip of 6.7 hours of the oncoming of symptoms ( interquartile scope 1.2-31.7 ) with 71 % geting within 24hours. Of the 105 patients 38 underwent surgery within 2 hebdomads, 53 within 1 month and the staying 26 3months or subsequently. The survey showed that the patients undergoing surgery within 2 hebdomads improved significantly over the survey period – 18.2 % in 2003, 25 % in 2004, 45.5 % in 2005 and 44.8 % in 2006. Study 2 How to cite Stroke In Symptomatic Carotid Stenosis Health And Social Care Essay, Essay examples

Kashmir Conflict free essay sample

After centuries of Hindu and Buddhist rule, Muslim Moghul emperors took control of Kashmir in the 15th century, converted to population to Islam and incorporated it into the Moghul empire. Islamic Moghul rule should not be confused with modern forms of authoritarian Islamic regimes. The Moghul empire, characterized by the likes of Akbar the Great (1542-1605) embodied Enlightenment ideals of tolerance and pluralism a century before the rise of the European Enlightenment. (Moghuls left their mark on the subsequent Sufi-inspired form of Islam that dominated the subcontinent in India and Pakistan, before the rise of more  jihadist-inspired Islamist mullahs. ) Afghan invaders followed the Moghuls in the 18th century, who were themselves driven out by Sikhs from Punjab. Britain invaded in the 19th century and sold the entire Kashmir Valley for half a million rupees (or three rupees per Kashmiri) to the brutal repressive ruler of Jammu, the Hindu Gulab Singh. It was under Singh that the Kashmir Valley became part of the state of Jammu and Kashmir. We will write a custom essay sample on Kashmir Conflict or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page PARTITION amp; DISPUTE: In 1947, British rule in India ended with the creation of two new nations: the  Union of India  and the  Dominion of Pakistan, while British  suzerainty  over the 562 Indian  princely states  ended. According to the  Indian Independence Act 1947, the suzerainty of His Majesty over the Indian States lapses, and with it, all treaties and agreements in force at the date of the passing of this Act between His Majesty and the rulers of Indian States,  so the states were left to choose whether to join India or Pakistan or to remain independent. Jammu and Kashmir, the largest of the princely states, had a predominantly Muslim population, while having a Hindu ruler (Maharaja  Hari Singh. ) On partition Pakistan expected Kashmir to be annexed to it. In October 1947, Muslim revolutionaries in western Kashmir and Pakistani tribals from  Dir  entered Kashmir, intending to liberate it from  Dogra  rule. Unable to withstand the invasion, the Maharaja signed the Instrument of Accession  on 25 October 1947 that was accepted by the government of India on 27 October 1947. Kashmir Today According to a Congressional Research Service report, Relations between Pakistan and India remain deadlocked on the issue of Kashmiri sovereignty, and a separatist rebellion has been underway in the region since 1989. Tensions were extremely high in the wake of the Kargil conflict of 1999, when an incursion by Pakistani soldiers led to a bloody six-week-long battle. Tensions over Kashmir rose dangerously in fall 2001, forcing then-Secretary of State Colin Powell to de-escalate tensions in person. When a bomb exploded in the Indian Jammu and Kashmir state assembly and an armed band assaulted the Indian Parliament in New Delhi later that year, India mobilized 700,000 troops, threatened war, and provoked Pakistan into mobilizing its forces. American intervention compelled then-Pakistani President  Pervez Musharraf, who had been particularly instrumental in further militarizing Kashmir, provoking the Kargil war there in 1999, and facilitating Islamist terrorism subsequently, in January 2002 vowed to end the presence of terrorist entities on Pakistani soil. He promised to ban and eliminate terrorist organizations, including Jemaah Islamiyah,  Lashkar-e-Taiba  and Jaish-e-Mohammed. Musharrafs pledges, as always, proved empty. Violence in Kashmir continued. In May 2002, an attack on an Indian army base at Kolchak killed 34, most of them women and children. The attack again brought Pakistan and India to the brink of war. Like the Arab-Israeli conflict, the conflict over Kashmir remains unresolved. And like the Arab-Israeli conflict, it is the source, and perhaps the key, to peace in regions far greater than the territory in dispute CAN KASHMIR PUT AT BACK BURNER? No, it can’t be put at backburner for the improvement of relations between India and Pakistan due to following reasons: Kashmir is the main bone contention between India and Pakistan. * MOUNTAINOUS REGIONS: Both India and Pakistan claim the mountainous region of Kashmir belongs to them. * PAKISTANIS CLAIM: The Pakistanis say that Kashmir should have become part of Pakistan in 1947 because most of their populations are Muslims. * INDIANS CLAIM: India claims Kashmir because the Maharaja in Kashmir handed over various powers to India in 1947. * INDUS RIVER: Kashmir is important to India and Pakistan because the source of the Indus River is located in Kashmir and whichever country controls Kashmir will control the Indus. Kashmir also holds religious significance to both countries. * GEOGRAPHICAL IMPORTANCE OF KASHMIR Kashmir is famous for its beauty and natural scenery throughout the world. Its high snow-clad mountains, scenic spots, beautiful valleys, rivers with ice-cold water, attractive lakes and springs and ever-green fields, dense forests and beautiful health resorts, enhance its grandeur and are a source of great attraction for tourists. It is also widely known for its different kinds of agricultural products, fruit, vegetables, saffron, herbs, minerals, precious stones handicrafts like woolen carpets, shawls and finest kind of embroidery on clothes. During summer, one can enjoy the beauty of nature, trout fishing, big and small game hunting etc. ; during winter climbing mountain peaks and sports like skating and skiing on snow slopes are commonly enjoyed. In addition to the above, Pilgrimage to famous religious shrines of the Hindus and the Muslims make Kashmir a great tourist attraction. About Kashmir Sheikh Sadia great Persian poet is believed to have said, If there is any heaven on earth, it is here in Kashmir†. * IMPORTANCE OF KASHMIR TO PAKISTAN: The importance of Kashmir to Pakistan as the lifeline can be well -understood by having a look at the  map  of Pakistan. Three out of six rivers, which run through Pakistan, originates from Kashmir namely Rivers Indus, Jhelum and Chenab where as remaining three namely Rivers Ravi, Sutlej and Bias originate from India. Economically,  the waters  of the Indus, Jhelum and Chenab, which originate through Kashmir, are vital to the agricultural life of Pakistan. Assuming that Kashmir was to accede to India, the same would also apply to the other three rivers, and not only the water of the rivers which flow from India to Pakistan but also that of the rivers which flow from Kashmir into Pakistan would be denied to Pakistan. For the same very reason, Kashmir assumes added importance for Pakistan from military point of view. Without Kashmir,  Silk route  to China will be greatly endangered and there will be no link with China-a time tested ally and  friend  of Pakistan. There will be no ground defense of Pakistan if the rivers and canals of Pakistan are dried up. It was this reason that the Prime Minister of Pakistan described the strategic value of Kashmir to Pakistan in the following words in 1951[1]. â€Å"Kashmir is very important, is vital to Pakistan; to India it is what you might call a luxury; with us it is a vital necessity for our survival. Kashmir as you will see from this  map  is like a cap on the head of Pakistan. If I allow India to have this cap on our head then I am always at  the mercy  of India the strategic  position  of Kashmir is such that without it Pakistan cannot defend itself against an unscrupulous government that might come in India. Then the sacrifices of the millions will have been in vain†. * On the basis of these reasons, former president of Pakistan, Field Marshal Muhammad Ayub Khan was of the view that  Ã¢â‚¬Å"both the Kashmir and Canal water Disputes are matters of life and death to Pakistan† * INDIAN WITHOUT KASHMIR: As per the Indian’s claims, there are historical and cultural ties of the state with India of which it has all through the ages been an integral part. Mr. Gopal, a Hindu writer in his article in Indian Periodical â€Å"Carvan† published in February 1950 offers following: * â€Å"India without Kashmir could cease to occupy a pivotal  position  on the political map  of Central Asia. Strategically, Kashmir is vital to the security; it has been so ever since the dawn of history. Its northern provinces give direct gateway to the North West province of Pakistan and Northern Punjab. It is India’s only window to the Central Asian Republics of USSR in the north, China  on the east and Afghanistan on the west†. Indians are also apprehensive that if Kashmir is given independence, it could set a â€Å"chain reaction† in motion of similar demands of other Indian ethnic groups and lead in turn to an extremely violent civil war in India. Similarly, Indians also quote the various elections held in Kashmir on an all India basis, which according to them have amply indicated that the Kashmiris have accepted the state as an integral – part of the India. But the ground realities are that the total boycott of State and Lok Sabha elections since 1987 and less than two percent turnout puts the very nature of these so called elections questionable. TO RESOLVE THE ISSUE: Pakistan’s Stand on Kashmir * The official  position  is that the Kashmir dispute should be resolved in the light of the UN resolutions. It continues to stress that the talks between India and Pakistan in the future should centre on securing the right of self-determination for the people of Kashmir. Pakistan has officially welcomed any  international  mediation  or a third-party role to facilitate talks. The Pakistani media subscribes to the view that  Ã¢â‚¬ËœKashmir is the core issue between India and Pakistan’  and without meaning full negotiations on the issue the situation between India and Pakistan is not likely to improve. * At the national level, Pakistan has been able to adequately handle the Kashmir situation. However, it has neither been able to provide effective assistance to the Kashmiri resistance nor has been able to resolve their differences. * At the bilateral level, a difference of approach exists between India and Pakistan. Internationally, Pakistan has achieved modest success in generating World response on the dispute and has sought favorable resolutions from such  international  bodies, like the OIC, NAM, ECO and European Community. Involvement of  international  agencies like the Amnesty  International, the Asian Watch and the Physicians for Human Rights in condemning the state sponsored atrocities in Kashmir, further strengthen the diplomatic stance of the Pakistan. Indian Stand on Kashmir: * According to the India, the state of Kashmir since its accession to India is an integral part of the union of India. The only component of the Kashmir issue legally admissible in talks between India and Pakistan over the future of the state pertains to the need for Pakistan to back away from state ‘sponsored terrorism’ in India and to ‘vacate the territories occupied illegally by Pakistan. ’ The official Indian  position  argues that the future status of the state otherwise is a domestic problem, which will entail a Punjab like  solution, within the corners of the Indian constitution and that the talks between India and Pakistan should occur in a strictly bilateral framework.

Content Management Systems essays

Content Management Systems essays A content management system (CMS) is a term used to describe a system that manages Web site content. The CMS is well known for its ability to provide templates that allow a content author to manage the creation, modification and removal of Web site content without the need to know Hypertext Markup Language (HTML). Thus, the organization is less dependent on specialized Web developer skills for Web site development and maintenance. However, the are numerous lesser known benefits such as data integration, design consistency, personalization, content syndication, automation of review, approval and publishing, and indexing, search, and retrieval that make CMS's an attractive value proposition for most Because a CMS separates the management of content from design, a Web page can more easily include content from multiple sources such as databases and files. The format management feature allows electronic and scanned paper documents to be formatted into HTML or Portable Document Format for use on the Web site. And, Web developers can more readily leverage templates and design elements to ensure consistency throughout the Web site. This also means that maintenance is less complicated because developers only need to modify templates instead of individual Web pages. Most CMS's allow different levels of access permissions to be set for separate areas of a Web site, facilitating work by areas of responsibility. Web sites are growing more complex in their needs for personalization and content syndication. More and more, companies wanted to customize Web sites to appeal to different audiences, particularly in sites for electronic commerce. In conjunction with a customer relationship management system that understands the site visitor's preferences and behavior, CMS's help to manage the personalized content that they can access. Web sites are no longer operated in a vacu...

Medieval Childbirth and Baptism

Medieval Childbirth and Baptism The concept of childhood in the middle ages and the importance of the child in medieval society is not to be overlooked in history. It is fairly clear from the laws designed specifically for the care of children that childhood was recognized as a distinct phase of development and that, contrary to modern folklore, children were not treated as nor expected to behave as adults. Laws regarding the rights of orphans are among the pieces of evidence we have that children had value in society, as well. It is difficult to imagine that in a society where so much value was placed on children, and so much hope was invested in a couples ability to produce children, children would regularly suffer from a lack of attention or affection. Yet this is the charge that has often been made against medieval families. While there have been- and continue to be- cases of child abuse and neglect in western society, to take individual incidents as indicative of an entire culture would be an irresponsible approach to history. Instead, let us look at how society in general regarded the treatment of children. As we take a closer look at childbirth and baptism, well see that, in most families, children were warmly and happily welcomed into the medieval world. Childbirth in the Middle Ages Because the foremost reason for marriage at any level of medieval society was to produce children, the birth of a baby was usually a cause for joy. Yet there was also an element of anxiety. While the childbirth mortality rate is probably not as high as folklore would have it,   there was still a possibility of complications, including birth defects or a breech birth, as well as the death of mother or child or both. And even under the best of circumstances, there was no effective anesthetic to eradicate the pain. The lying-in room was almost exclusively the province of women; a male physician would only be called in when surgery was necessary.  Under ordinary circumstances, the mother- be she peasant, town-dweller, or noblewoman- would be attended by midwives. A midwife would usually have more than a decade of experience, and she would be accompanied by assistants whom she was training. In addition, female relatives and friends of the mother would frequently be present in the birthing room, offering support and good will, while the father was left outside with little more to do but pray for a safe delivery. The presence of so many bodies could raise the temperature of a room already made warm by the presence of a fire, which was used to heat water for bathing both mother and child. In the homes of the nobility, gentry, and wealthy townspeople, the birthing room would usually be freshly-swept and provided with clean rushes; the best coverlets were put on the bed and the place was turned out for display. Sources indicate that some mothers may have given birth in a sitting or squatting position.  To ease the pain and to hasten the process of childbirth, the midwife might rub the mothers belly with ointment. Birth was usually expected within 20 contractions; if it took longer, everyone in the household might try to help it along by opening cupboards and drawers, unlocking chests, untying knots, or even shooting an arrow into the air. All of these acts were symbolic of opening the womb. If all went well, the midwife would tie off and cut the umbilical cord and help the baby take its first breath, clearing its mouth and throat of any mucus. She would then bathe the child in warm water or, in more affluent homes, in milk or wine;  Ã¢â‚¬â€¹she might also use salt, olive oil, or rose petals. Trotula of Salerno, a 12th-century female physician, recommended washing the tongue with hot water to assure the child would speak properly.  It was not uncommon to rub honey on the palate to give the baby an appetite. The infant would then be swaddled snugly in linen strips so that his limbs might grow straight and strong, and laid in a cradle in a dark corner, where his eyes would be protected from bright light. It would soon be time for the next phase in his very young life: Baptism. Medieval Baptism The primary purpose of  baptism  was to wash away original sin and drive all evil from the newborn child. So important was this  sacrament  to the Catholic Church that the usual opposition to women performing sacerdotal duties was overcome for fear an infant might die unbaptized. Midwives were authorized to perform the rite if the child was unlikely to survive and there was no man nearby to do it. If the mother died in childbirth, the midwife was supposed to cut her open and extract the baby so that she could baptize it. Baptism had another significance: it welcomed a new Christian soul into the community. The rite conferred a name on the infant that would identify him throughout his life, however short it might be. The official ceremony in the church would establish lifelong ties to his godparents, who were not supposed to be related to their godchild through any blood or marriage link. Thus, from the very beginning of his life, the medieval child had a relationship to the community beyond that defined by kinship. The role of godparents was mainly spiritual: they were to teach their godchild his prayers and instruct him in faith and morals. The relationship was considered as close as a blood link, and marriage to ones godchild was prohibited.  Because godparents were expected to bestow gifts on their godchild, there was some temptation to designate many godparents, so the number had been limited by the Church to three: a godmother and two godfathers for a son; a godfather and two godmothers for a daughter. Great care was taken when selecting prospective godparents; they might be chosen from among the parents employers, guild members, friends, neighbors, or lay clergy. No one from a family that the parents hoped or planned to marry the child into would be asked. Generally, at least one of the godparents would be of a higher social status than the parent. A child was usually baptized on the day he was born. The mother would stay at home, not only to recuperate, but because the Church generally followed the Jewish custom of keeping women from holy places for several weeks after giving birth. The father would assemble the godparents, and together with the midwife they would all bring the child to the church. This procession would frequently include friends and relatives, and could be quite festive. The priest would meet the baptismal party at the church door. Here he would ask if the child had been baptized yet and whether it was a boy or a girl. Next he would bless the baby, put salt in its mouth to represent the reception of wisdom, and exorcise any demons. Then he would test the godparents knowledge of the prayers they were expected to teach the child: the  Pater Noster,  Credo, and  Ave Maria. Now the party entered the church and proceeded to the  baptismal font. The priest would anoint the child, immerse him in the font, and name him. One of the godparents would raise the baby up from the water and wrap him in a christening gown. The gown, or crysom, was made of white linen and might be decorated with seed pearls; less wealthy families might use a borrowed one. The last part of the ceremony took place at the altar, where the godparents made the profession of faith for the child. The participants would then all return to the parents house for a feast. The entire procedure of baptism mustnt have been a pleasant one for the newborn. Removed from the comfort of its home (not to mention its mothers breast) and carried out into the cold, cruel world, having salt shoved into its mouth, immersed in water that could be dangerously cold in winter all this must have been a jarring experience. But for the family, the godparents, friends, and even the community at large, the ceremony heralded the arrival of a new member of society. From the trappings that went with it, it was an occasion that appears to have been a welcome one. Sources: Hanawalt, Barbara,  Growing Up in Medieval London  (Oxford University Press, 1993). Gies, Frances, and Gies, Joseph,  Marriage and the Family in the Middle Ages  (Harper Row, 1987). Hanawalt, Barbara, The Ties that Bound: Peasant Families in Medieval England (Oxford University Press, 1986).

Configuring Files, NTFS, and Backups Assignment

Configuring Files, NTFS, and Backups - Assignment Example Security breaches possibly caused by human actions, which could be malicious, accidental, or through improper installation, operation or configuration. This paper presents guidelines that should be adopted to ensure efficient management and security of any information and communication technology network. These guidelines are written with keeping in mind of a less experienced IT network managers, to assist them in understanding and dealing with the risks they face. Upon implementation, these guidelines will go a long way in easing with problems of network insecurity. Network security policy guidelines are the practices and rules followed by an institution to protect its information resources. These polices must be documented, developed, reviewed, implemented and evaluated to ensure the integrity of the network. Hence, the need for these policies by an institution is never overemphasized (Avolio & Fallin, 2007). Program policies. It tackles overall Network security goals and it should be applied to all IT resources inside an institution. The institution’s management must instruct policy development to guarantee that the policies address the Network security requirements of all systems operating within the institution. System-specific policies. It addresses the Network security matters and requirements of a particular system. Corporate facilities may have several sets of system-specific policies that address security from the very common (access control) to the particular (system authorizations that reflect the isolation of duties among a team of employees). Create an approval procedure to include legal and human resources specialists, regulatory specialists and procedure and policy experts. Allow maximum time for the review and respond to every comment whether you accept it or not. Institution once developed its network security policy; next step is to document these policies. Each department is responsible to protect its networks,

IB economics internal assessment portfolio Essay

IB economics internal assessment portfolio - Essay Example However, the proportion of investment to GDP remains relatively unchanged, during the period of higher economic growth. The service sector in China is growing exponentially, which is not accounted for while calculating the GDP and the sector plays a crucial role in Chinese economy. Consistently high investment rate in China implies high rates of domestic saving which are exceptional not only by international standards, but more particularly for an economy at China's level of per capita GDP. Gross domestic product is the total value of new goods and services produced in a given year within the borders of a country, regardless of by whom. It is "gross" in the sense that it does not deduct depreciation of previously produced capital, in contrast to Net domestic product. There is two ways of calculating GDP, i.e., Income approach and expenditure approach. The income approach takes into account the income earned by the citizen. Sometime it is more important than GDP if a country has much foreign direct investment and many foreigners work in the country. Although about 70% of its population lives in the rural area, China's economic growth depends very much on the rapid expansion of manufacturing and service sector rather than on the agriculture, except for the earlier phase of the 1980s. The value added of industrial sector has accounted for 45% of China's GDP, while that of agriculture only about 10% and still declines. This gives rise to growing rural urban income disparity. The inequality within China has had mainly spatial dimensions, in terms of growing income and consumption inequality between rural and urban areas as well as across regions. Aggregate demand curve is the graph of quantity demanded as a function of price, normally downward sloping, straight or curved, and drawn with quantity on the horizontal axis and price on the vertical axis. In macro economy, aggregate demand curve indicates the various quantities of goods and services that purchasers are willing to buy at different price levels. The aggregate is negatively related to price. The inverse relationship between price and the amount demanded of a specific commodity, reflects the fact that consumers turn to substitutes when a price increase makes a good more expensive. The aggregate demand curve is downward sloping because of wealth effect on the consumption, interest rate effect on investment and the exchange rate effect on the net export. The aggregate supply curve reflects how the price is determined given the aggregate demand to aggregate capacity. The short-run aggregate supply curve indicates the various quantities of goods and services that firms wil l supply at different price levels during the period immediately following a change in the price level. The aggregate supply curve is upward sloping because with an increase in output the price or inflation rate will increase. Changes in aggregate demand cause the curve to shift outward (to the right) or inward (to the left). Changes in aggregate supply cause the curve to shift outward (down) or inward (up). Meanwhile increase in output also indicates the increase in employment and thus the decrease in unemployment rate. The unemployment is an important problem of micro economic theory which is calculated by the ratio of unemployment to the total labour force. There is a significant relation between

Analysis of the Chinese Cosmetic Market

Analysis of the Chinese Cosmetic Market Abstract Women have an inherent love of beauty. The rapid economic growth, coupled with the huge development of cosmetics industry in China, contributes to the significant changes of cosmetics consumer behavior. Cosmetics have become a routine tool to make women more presentable. Understanding behaviour of consumers is a key to the success of business. As a huge potential consumer group, understanding of their attitudes and buying behavior towards cosmetics seems to be necessary. This study focused on investigating and analysing the purchasing patterns for female college students. Via the systemic study, companies will be beneficial to have a better understanding of college females in terms of cosmetics purchasing. The survey was conducted with focus group and questionnaires. The results of questionnaires will be analyzed by using SPSS and data were analysed by frequency analysis, cross-tab analysis and multi-respond analysis. Introduction Research background With the expansion of social group and rising incomes, beauty consciousness among women has changed. Cosmetics entered into womens lives on a daily basis. The act of beautifying physical appearance not only becomes a distinct way to express ones image but also a pattern to show respect to other people (Choi, Kim, Kim, 2007). Following decade of years tremendous economic development, the Chinese cosmetics industry is undergoing fast changes and advancement. It further enhances the consumption level of urban and rural residents, improve the consumption environment, optimize consumption structures, and contribute to expansion of the fields of consumption (Tao, 2005). Consumer categories such as cosmetics benefited from the rapid growth in consumer spending, and have become a huge money maker. Meanwhile, the increasing fashion and beauty consciousness, as a natural outgrowth of rising incomes, diversify consumers demands. Obviously, this potential has not only attracted international cosmetics companies, but also led to more domestic cosmetics producers trying to enter the market. As a consequence, competition will be further intensified among foreign and domestic companies. Previous research indicated that females spending on cosmetics still making up of the main income for the entire cosmetics market. An increasing number of female college students starting to show strong interest in enhancing their appearance through make-up (Huang, 2003). With a high level of interests in appearance, they have revealed a great potential. College students represent not only the remarkable consumption potential but also the future mainstream. Thus, the female college students patterns of consumption gradually become a major concern (Choi, Kim, Kim, 2007). Studying consumer behavior enables companies to understand why consumers make the purchase decision and predict how they will react to promotional messages. On the purpose of maintaining and expanding market share, understanding of consumer behavior will be required to suit their changing needs. Therefore, research need to be conducted to provide cosmetic companies with basic data required in establishing marketing s trategies for advancement into Chinese market to tailor consumption patterns of female college students. Scope and objectives of study When reviewing the literatures on the cosmetic and toiletry industry, the existing research related to Chinese cosmetic consumer is typically concerned with the entire market. Not many studies are available specifically focus on college students buying behavior. In the regard, considering the massive size of China, the present study limits itself to the female college students. By and large, this dissertation makes an attempt to investigate and analyse purchasing pattern of female college cosmetic consumers. In particular, this study aims to achieve the following objectives: To pinpoint and obtain a general picture of the cosmetics industry in China. On completion of this objective, the intention would be to get an insight into the cosmetics environment and the rapid growth trend of the industry so as to have a good knowledge base that can support the study throughout the dissertation. To investigate and analyse cosmetics buying behavior of female college students in China. The intention of this objective would be to a) understand how college student perceive cosmetics, b) identify their characteristics in terms of cosmetics purchase, and c) develop a greater understanding of motivation for purchasing, different factors involved in purchase decision of cosmetics and how product attribute, such as price, quality etc, effects buying patterns, thereby mapping out a model for female college students purchasing behavior. Based on the analysis of the research carried out, briefly propose a number of key recommendations enable companies in the industry to target their marketing strategies at college cosmetics consumers. The data that plan to be gathered for this research will be obtained from both primary and secondary resources. The secondary sources of data will be derived from published articles from internet database, journals and magazines, theses, and related studies on cosmetics. On the other hand, the primary source of information regarding the study will be gathered from focus groups and questionnaires, prepared by the researcher, which will be delivered to the respondents of the research. Significance of study The boom of cosmetics industry in China has brought about changes in consumer behavior. The importance of the study cannot be understated. It is anticipated that the outcome of this study will certainly contribute towards a better understanding of the changing perception and behaviour of cosmetics buyers. Furthermore, there are a number of literatures that have discussed the female consumer behavior with regards to the purchase of cosmetics. This study will combine the relevant literature with own findings from primary research to provide an in-depth discussion. Therefore, the study will be significant in terms of better positioning of products and more effective marketing communication to tailor the demand of college females. This means that the findings will not only be able to benefit both foreign and domestic companies who have the willingness to enter the market but also various retailers who want to expand sales. Literature review Many theories have been proposed to explain consumer behaviors within certain industry area. Understanding todays consumer is the key to realising the future needs and expectations of beauty consumers, and is potentially relevant to improving marketing effectiveness (Tang, 2008). Previous studies hold that knowing the psychological process by which consumers make purchasing decisions enables marketers to grasp opportunities and even predict the shifts and future development trend of the consumer markets. Additionally, it exerts positive impact on improving cosmetics sales (Yau, 1994). In this generation, cosmetics are used by women of practically all walks of life High-end cosmetics The desire to be beautiful could be considered a human tendency, as it is exhibited by almost every culture all around the world. KIRARA(PDF) Research suggests that beauty consciousness among people in general is changing. Vigneron and Johnson (1999) reported that peoples needs for appearances and materialism were increasing. That is human beings wanted to satisfy the need to look and feel good. This created a boom in the cosmetic and toiletries sector across the world. Chambers Encyclopedia defines cosmetics as (a) articles intended to be rubbed, poured, sprinkled or sprayed on, introduced into or otherwise applied to the human body or any part thereof for cleaning, beautifying, promoting attractiveness or altering the appearance and (b) articles intended for use as a component of such articles. Now a variety of cosmetic and toiletries ranging from natural to sophisticated items are available in the market. The pattern and preference of use of these items vary according to different segments of gender, age and socio-economic class. When we review the literature on the cosmetic and toiletry industry, not many studies are available especially about Indian scenario. Patterns of women purchasing cosmetics Most early theories of consumer behavior were concerned with the purchasing characteristics and influential factors. Schutte and Ciarlante (Schutte Ciarlante, 1998)argued that in China the purchase decision is typically based on the usefulness of the product such as its physical characteristics and price value. However, recent studies outlined by Liang (Liang, 2008) suggested that womens purchasing pattern differs with men. Their buying decision tend to influenced easily by the purchasing environment, and have more impulse purchase. Besides, generally speaking, females have strong self-awareness when purchasing, which means majority of the decisions were made on the basis of personal preference or subjective impression, sensation. Characteristics of purchasing cosmetics In general, female invest more money on various cosmetic products and even spared no expense because they pay more attention to appearance than men (Huang, 2003). The characteristics of modern Chinese females regarding cosmetics purchase can be summed up in three points: Easily affected by market atmosphere Normally, products promotion, advertising and other factors can easily tempt young females to make irrational purchases. In a research by Cong (Cong, 2008), results showed that 56% of females bought unneeded or unexpected cosmetics products as a result of discount, followed by the purchase due to interests aroused by shop environment and sales exhibition (40.8%). Accounts for 22.8% of females who bought useless products or had irrational consumption were affected by advertisement. Thus, compare with men, female is prone to be encouraged over-consumption by commercial appeals. Mood consumption Female tend to have more generous sentiments in the process of purchase. Their certain desires are prone to be roused and affected by mental activities. Oliver Yau (Yau, 1994) contended that mood consumption normally occurs in two situations. One of which might be triggered by delusion under particular circumstance. For example, lots of females had encountered situation that unexpected spending happens after being paid out the salary. Another circumstance that contributes to mood consumption is likely to happen in the case of that female with unusual mood. Such as, a considerable number of female go shopping when they feel frustrated and happy. Relatively low loyalty to brands Chinese cosmetics consumers show less passion on being loyal to brands. They would like to try several brands to compare them rather than be from the same brand (Labbrand, 2009). Besides, another reason that contributes to low brand loyalty is seasonal consumption of Chinese consumers due to the significant difference in climate between summer and winter (Mo, 2008). Customers have to change their purchase habit to suit the season. For instance, customer tends to use more sunscreen to protect their skin and less oily cream in summer than they do in winter. Purchasing influences As established by Access Asia Limited (Access Asia Limited, 2008), Chinese consumers heavily rely on products, stores and services they know and trust. The same philosophy is applicable equally to product brands, with word-of-mouth communication proving to be a pervasive reason for consumers to change brands and most potent marketing tools in China. This is supported by Xuecai Liang (Liang, 2008) who claimed that among the females, friends group plays a very important role on information communicating about different brands of cosmetics. Some people will only buy products that they have been recommended by friends. However, the increasing effects of advertising on the urban and younger Chinese buyer cannot be neglected as their media exposure increases (Yang, 2004). In addition, the physical characteristics like reliability, innovative technology and high brand profile are the important factors when make a cosmetic purchase, a study by Yuyuan Huang suggested that (Huang, 2003). Taking different attitudes towards local and foreign brands as example, Huang explained that foreign brand represent high quality and status at the Chinese consumers view, while local brand are perceived as shortage of these selling advantages, even both product sold at the same price. Besides, it worth to notice that local cosmetics consumers now are prepared to pay more for better quality, service, and convenience. The variety of choice is seen as another factor. According to Shen, Liu and Huang (Shen, Liu, Huang, 2005), majority of the consumers will prefer to shop in large stores when they can easily reach such places, whereas finding the lack of product choice in smaller stores (especially in terms of range of price) to be embarrassed. It can be argued that larger stores will provide more bargains, which means the products tend to have higher price value. Such stores are also considered as being more convenient to shop in, contributing to the flourishing development of the discount retailing sector over recent years (Access Asia Limited, 2008). Moreover, in the eyes of Chinese consumer, the depth of communication brands had with their customers is vital. According to survey conducted by Labbrand (Labbrand, 2009), Chinese consumers have a strong demand to communicate with brands. For instance, they would like to receive inquiry from brand concerning their feeling about the products they use, or to be informed in time when brand have special events. Besides, consumers considered that from communicating with brand they can better compare and finally find the most suitable cosmetics for their specific needs and desires. Thus, it can be argued that companies who kept contact with consumers tend to have higher sales and brand loyalty. Industry review The huge advances witnessed over the past two decades have improved the living standards of millions of Chinese citizens. With the upgrade of living standards, private consumption among expenses has reached a higher level. The rise in private consumption translated into greater spending on personal care products in the booming cosmetics industry (Tao, 2005). In China, the development of the cosmetic industry has been to a new stage and it shows a sound momentum of growth. Market potential: Chinese cosmetic market continues to surge In recent year, the continuous rapid economic growth generates good environment and favorable development space for cosmetics industry maintaining a rapid rate of growth. In 2003, china had become the second-largest cosmetics market in Asia after Japan, and was the eighth largest in the world (Li, 2005). According to National Bureau of Statistics (NBS) of China, the Chinese cosmetics market generated total revenues of RMB?488.3 billion in 2007, representing annual sales grew by 26.3 percent over the same period last year. In 2008 and 2009, the sales grew by 22.2% and 17.2%, respectively, over the same period, to reach respective values of RMB?596.5 and RMB?348.2 billion in 2008 (HKTDC, 2009). At the same time, it has also been taken note that the performance of the market is forecast to decelerate, but still increase by approximately 13% annually (Datamonitor, 2009). Overall, the cosmetics industry is surely faster than the economic growth which means the long term potential of the C hinese cosmetic market is fairly vast. Additionally, given its population of approximately 1.3 billion, China has the largest market potential. Chinas share of the global cosmetic market may seem small compared to huge markets like the US and Japan, but with a population of over a billion people, the growth potential there is staggering, said Lenka Contreras, vice president and head of the Consumer Products practice for Klines research division (Pitman, 2005). Chinas cosmetics market is still far from saturation. Characteristics of chinas cosmetics market The consumer market development is vigorous With economy expanding and mass livelihood improving, awareness of personal well-being prompts strong and continuous growth in the consumer market. It not only reforms the consumption pattern but also drive the sales (Asia consulting, 2008). In that sense, it is predicted that the Chinese cosmetic consumer market is dynamic. Women stimulating the market growth Female is still an essential part of Chinese cosmetics market, especially those office ladies. As Chinese women are now increasingly beauty consciousness and awareness, the use of cosmetics has become a part of their daily routine (Fung, 2005). Accordingly, the rising proportion of young females in white-collar jobs has formed the loyal customer basis for this market, and the cosmetics sales have been driven. Their spending on cosmetic is outgrowing over other areas. National Bureau of Statistics has come up with data that shows women ages from 20-54 account for 27.21% of the total population. Being more economically independent, the enormous number of consumers in the group will generate huge demands than ever (HKTDC, 2009). The famous-brand effect appears day by day on the market The rising sales of famous-brand products reflected that customers attitudes concerning cosmetics have changed (Chen Xue, 2005). As the improving residents consumption level, people are willing to pay more attentions to those well-know cosmetic products which were considered with high grade, quality assurance and harmlessness. For example, customers will be highly delighted with brand-name products that can prevent wrinkles or keep moisture balance in the skin. Due to the impression lifted in mind, its sales increased dramatically and gradually become the main growth point of the entire market. Instead, few shows interest in low-end cosmetic products (China Consulting, 2008). Consumer In Chinese cosmetics market, consumers ways of spending are undergoing a significant change. Dianyi Zhang, president of China Cosmetics Association, claimed that modern customers behave more independently on consumption. Consumers tend to utilize different channels and rely on various measuring standard to get a pleasing cosmetics, rather than dependent on advertising. In addition, changes also occur on consumer group. Depending on the difference in requests on brand, quality, price and personal affordability, consumers were divided into low, middle and high classes. And, every class has a great number of loyal customers (HKTDC, 2009). Women of all ages were concerned with their lifestyle. The rising purchasing ability of women helped them to spend more on personal grooming. This grooming consciousness was encouraged by womens active participation in advertisement or fashion shows, such as the popular Fashion TV program (Pitman Simon, 2009). In china, consumption pattern of consumers is changing. The consumers have become globalized in their thinking and are ready to enjoy with some impulsive shopping. Access to various brands and products give them better knowledge towards cosmetics, due to fast-flowing information (Tang, 2008). Therefore, as a cosmetics producer, motivations and type of products purchased should be different depending upon the segment of consumer targeted. Competitive situation The business environment in China has been improving, especially since 2001, when the country joined the World Trade Organization. The commitment to opening its market in compliance with the WTO rules has further stimulated the market, with greater participation from international and domestic player. Consequently, competition between multinationals and local players is heating up across the country (Utsunomiya, 2003). Foreign Brands Continue to Dominate in the Chinese Market International brands play a dominant role in the upper-end cosmetics market, such as PG (Olay), Unilever (Ponds), Shiseido, LOreal and Estee Lauder etc (See Table 1) , due to young womens pursuit of well-known brands in literary. These large multinational cosmetic players have entered the mainland market one after another to build their own manufacturing basis and sales network (Sunfaith China Ltd, 2005) and many of those players have been operating successfully in the China market, making their brands well-known and occupy about 80% of the total market share. According to certain statistics, the world top 15 brand of cosmetics had set up own specialty stores (HKTDC, 2002). Even so, those cosmetics magnates have accelerated expansion into low-end products. For example, Avon and LOreal launched low-end cosmetics one after another to suit the changing customers needs and purchasing behavior, and expand the market share (HKTDC, 2009). Transformation of local Chinese companies is under way Compared with foreign companies domestic players have smaller market share due to several weaknesses. For instance, weak financial ability, lack of research and development capability, and lack of experience in brand management and marketing. Therefore, most of those players produce low-end product with only a small number making high-end product that can compete with foreign players (Li, 2005). Nonetheless, as the economic growth domestic companies has undertaken a transformation, gradually changed the impression with low quality and price, and entered into high-end market so as to become more competitive (Ocn, 2008). Facing with the open markets and trade liberalization in China, the previous mentioned increasingly fierce competition is inevitable. On the purpose of responding to the changing customer demands, market players have devised a variety of marketing strategies so as to create impressive product image in customers mind and drive them to spend more money on their own products. Distribution channel SWOT analysis of the female market Future develop trend Cosmetics players opt for natural and organic standards In karara (PDF) the main reasons for boom in cosmetic industry as increasing fashion and beauty consciousness coupled with rising incomes and focus on health and fitness. A natural and holistic approach attracts these women, especially where there is an interest in complementary health and in overall well being. Summary of key issues related to your literature and industry review The key issues section is where you, having completed the situation analysis consider what are the key issues facing the company and the market. So in a sense it is a summary chapter at the end of the first section of your report. In this chapter you should give an indication of what you think are the most important issues facing the company and the market. Research methods Approach Data gathering method Data Processing In this study, the self-administered semi-structured questionnaires will be used to collect quantitative data and the interviews will be used to provide qualitative insights into the data collected. The data will then be presented by means of graphical representations and illustration and the difference would be highlighted. Secondary research: The following information could be considered using desk research to give a general review and help to assist analysis of primary researches: Cosmetics industry review The purpose of this part is to find out important information concerning the entire cosmetics markets in china. Main issues that need to investigate include: Main characteristics of Cosmetics Industry in china What current market development trend is What Competitive situation is within cosmetics market Development opportunities of the cosmetics market within china This information will be helpful to better understand and form general perceptions of industry situation in china. There are several ways to obtain required information above. Data sources: Internet Databases Go to college library website and use its databases, such as: Marketline Academic Search Premier Business Insights Access Asia Series Business Source Premier To look for industry reports and e-journals those contain information regarding the Chinese cosmetic market. Find out information about the current cosmetics market and even see what demographics suit Shiseido to introduce the product to. Applying databases is a good way to get information due to its huge information storage volume and reliability. Most of them are academic-based, and have a comprehensive understanding on specific field. Websites: Look up necessary websites such as www.shiseidochina.com where might be possible to get some internal data sources. The use of this data is to define the competitive position of the firm, an evaluation of a marketing strategy the firm has used in the past, or gaining a better understanding of the company. Even, their past researches on consumer behaviors. The internal data sources might be sales marketing reports and accounting financial reports of the company. Magazines Newspapers It is also possible to look at some Chinese cosmetics industry magazines so that to acquire valuable industry information and some current cosmetic issues happened in china. Quantitative Qualitative methods In order to ascertain consumers cosmetics buying patterns and product satisfactions, quantitative and qualitative researches are both required to be implemented. It should be noticed that the understandings of consumers would exert significant impacts on companys marketing strategies. Besides, it is valuable for coming up with comments and suggestions to Client Company after analyzing Chinese customer. The main objectives of quantitative and qualitative research falls into several parts as followed: Motive of Purchasing Cosmetic Product Motives are defined as general drives that direct a consumers behavior toward attaining his or her need and the motivational drive directly affects the specific benefit criteria consumers use to evaluate products. Thus, understand buying motivations will provide evidences to Client Company to better position its products. Information Sources There are differences in using information sources among various age groups. Knowing customers through what kinds of channels to get products information could help Shiseido sell products more effectively to target audiences. Evaluative Criteria for Purchasing Cosmetics As for criteria for purchasing cosmetics, the responses will be in order of quality, price and volume of content. It is crucial to see what element is more important to customers when buying cosmetics. This will do company a favor to develop products or marketing strategies. Place of Purchasing Cosmetics In terms of the place of purchase, primary research should focus on finding out the reasons for selecting these places of purchase. Then, company can identify the perfect place to sell its products on the basis of information provided by survey. Satisfactions and dissatisfactions It is well known that satisfactions with a product will perform huge influences on its sales volume. This primary research should identify the level of satisfactions towards Shiseido and try to find out any aspects that consumers wish to see changes. Quantitative research Questionnaires As the measuring tools of this study, questionnaire based on previous studies and results of preliminary research were used. In this case, this study was carried out in the country of China. Therefore, questionnaire in English should be translated into Chinese. To reach a variety of different customers, questionnaires are supposed to carry out at different city within china so that to get as many points of views as possible. Questionnaire is consisted of 3 main sections: Section 1 is simply some questions on demographical characteristics of respondents like gender, age and occupation etc. to profile consumers. Section 2 emphasizes on customers buying behavior on cosmetics. As objectives mentioned above. For instance, purchase motivation information sources, evaluative criteria for purchasing basic skin care items and color make-up products, store type of purchasing cosmetic product and reasons for store selection persons to exert influence upon purchasing and satisfaction/dissatisfaction on cosmetics purchased. Section 3 focuses more on investigating customers perceptions concerning Shiseido products. Such as, customers brand awareness of Shiseido, brand image and brand position in customers mind. Additionally, the results of questionnaires will be analyzed by using SPSS. The analysis conducted in the study with SPSS statistics package includes frequency analysis, cross-tab analysis, analysis of variance and Multiple Range test. Survey In order to keep questionnaire short enough to maintain respondents interests, there must be some questions cannot be asked. Thus in this project, I will also consider conducting several surveys to complete the missing parts. And again, on the purpose of obtaining as much information as possible, there might be several surveys being conducted. Questions will touch upon similar aspects as in questionnaire but more comprehensive. Qualitative research Focus group Focus group allows respondents to discuss with moderator which means it is an interactive process. Thus, it will help to deeper understand customers perceptions and dig up opinions regarding products. Therefore, focus groups will be organized that will incorporate people from as many demographics as possible. In these focus groups I will carry out tests in which place Shiseido products and 2 other competitors to see which product they prefer. I will ask them what they think about Shiseido in any aspects. Also we will ask them what their preferences are in cosmetics. The aims are: Find out what respondents think and feel, and what their opinions are about a Shiseido in a group. Explore participants responses to find out why they feel or perceive products the way they do. By doing focus groups an in-depth view of peoples thoughts about the cosmetics can be known. Potential questions could be: What reason you use cosmetics for? Do you prefer natural cosmetics or other? why How often do you use cosmetics? Wha

Letter to a Friend of Different Racial Group

Letter to a Friend of Different Racial Group Ethics/125 June 25, 2012 University of Phoenix My Friend, African Americans have long showed perseverance, persistence, and productivity in many aspects of United States History. When discussing African Americans the association is usually the civil rights movements of the 1960s and slavery before the Civil War, but African American History as an ethnic group and a society is much more than the atrocities that the group faced throughout U. S. History and of today.Throughout the history of the United States, African Americans have experience adversities, overcome great odds, and have made a noticeable impact on U. S. culture, politics, and social understandings. The African American culture can trace much of their roots back to the slave trades of the 16th century. Historians agree that the first African Americans were brought to America by San Miguel de Guadalupe to be used as slave work force, and settled in what is now known as South Car olina.Shortly after, disputes over leadership of the colony lead to fighting, which the African slaves took advantage of by revolting, escaping, and sought refuge with local Native American tribes. The first Africans brought to English occupied America were brought to Jamestown, Virginia in 1619, due to many English settlers dying from the harsh conditions, to work as laborers. Many historians believe that the first African Americans who were brought to early English America were not brought as slaves, rather indentured servants.In fact, the Africans who occupied early English America could legally raise crops and cattle to purchase their freedom, and by the 1640s and 1650s, several African families came to own farms near Jamestown and actually became wealthy in colonial standards. What is now related to the African American slave era technically started in the early 1600s when the Dutch West India Company introduced the first 11 slaves in present day New York in 1625, but the conce pt of a race-based slave system did not come about until the 18th century.The colonial 1700s in America gave rise to the modern concept of slavery for the sear fact of a need of a workforce. The colonies fertile lands and abundant resources lead to commodities that Europe needed and wanted, thus African American slavery began to fill the need of a workforce and gave rise to the race-based slave system in Colonial America. This race-based slave system continued through the American Revolution and into the Civil War. When President Abraham Lincoln signed the Emancipation Proclamation the reign of slavery in the United States was made illegal, freeing the roughly 3. million slaves (in legal terms only. ) Many states that supported slavery continued to support slavery until Union troops were sent to enforce the Emancipation Proclamation, of these states, Texas was the last to be emancipated in 1865. Along with the Emancipation Proclamation issued by Abraham Lincoln, during this time in U. S. history Congress ratified the 13th, 14th, and 15th amendments to the United States Constitutions. These amendments became known as â€Å"the Civil War amendments. The Civil War Amendments made slavery illegal, entitled African Americans to the title of natural born citizen and helped protect the rights of freed slaves, and entitled African American’s (males) the right to vote respectively. African Americans although freed by legal standards, faced a long road of racism, prejudice, and discrimination. The African American community rose against the oppression they faced during the times of the civil rights movement. This period of U. S. history would not only shape African American futures, but the countries future as a whole and lead to the Civil Rights Act of 1964.The Civil Rights Act of 1964 outlawed major forms of discrimination against African Americans and women, and is a crucial legal reference for acts of discrimination. Although African Americans faced and stil l face discrimination, the perseverance and determination of those past and present have lead to a more unified United States and a less discriminative population as a whole. Although much of African American history has been that of negative aspects, African Americans play and have played a prime role in the shaping of culture, the arts, music, other forms of culture, and social elements of the American way of life.Roots of African Americans influence on music such as Jazz and Blues can be traced to the songs of inspiration sang by slaves on plantations. African American influence can be seen in dance in such Swing forms the Lindy Hop, which originated in Harlem around 1927. The impact of African culture on the mainstream culture of America can be seen in many forms, of which are numerous. The African American impact on culture is apparent in the south, as much of the interaction between the population and African Americans was experienced in the southern states.When discussing Afr ican Americans the association is usually the civil rights movements of the 1960s and slavery before the Civil War, but African American History as an ethnic group and a society is much more than the atrocities that the group faced throughout U. S. History and of today. Throughout the history of the United States, African Americans have experience adversities, overcome great odds, and have made a noticeable impact on U. S. culture, politics, and social understandings.African Americans as an ethnic group and as people have faced discrimination and rose above to become the largest minority group in the United States. The following quote â€Å"have we not come to such an impasse in the modern world that we must love our enemies – or else? The chain reaction of evil – hate begetting hate, wars producing more wars – must be broken, or else we shall be plunged into the dark abyss of annihilation† (Martin Luther King, Jr. ) embodies the new American ideal shaped by the African American perseverance and ability to overcome. Works Cited â€Å"African American.   Wikipedia. Wikimedia Foundation. Web. 20 Mar. 2012. . â€Å"African-American Culture. †Ã‚  Wikipedia. Wikimedia Foundation, 18 Mar. 2012. Web. 20 Mar. 2012. . â€Å"Civil War Amendments. †Ã‚  ThinkQuest. Oracle Foundation. Web. 20 Mar. 2012. . â€Å"The Civil Rights Movement 1955-1965: Introduction. †Ã‚  Www. watson. org. Web. 20 Mar. 2012. . Related essay: â€Å"Co Curricular Activities Letter†