Analysis of the Chinese Cosmetic Market

Analysis of the Chinese Cosmetic Market Abstract Women have an inherent love of beauty. The rapid economic growth, coupled with the huge development of cosmetics industry in China, contributes to the significant changes of cosmetics consumer behavior. Cosmetics have become a routine tool to make women more presentable. Understanding behaviour of consumers is a key to the success of business. As a huge potential consumer group, understanding of their attitudes and buying behavior towards cosmetics seems to be necessary. This study focused on investigating and analysing the purchasing patterns for female college students. Via the systemic study, companies will be beneficial to have a better understanding of college females in terms of cosmetics purchasing. The survey was conducted with focus group and questionnaires. The results of questionnaires will be analyzed by using SPSS and data were analysed by frequency analysis, cross-tab analysis and multi-respond analysis. Introduction Research background With the expansion of social group and rising incomes, beauty consciousness among women has changed. Cosmetics entered into womens lives on a daily basis. The act of beautifying physical appearance not only becomes a distinct way to express ones image but also a pattern to show respect to other people (Choi, Kim, Kim, 2007). Following decade of years tremendous economic development, the Chinese cosmetics industry is undergoing fast changes and advancement. It further enhances the consumption level of urban and rural residents, improve the consumption environment, optimize consumption structures, and contribute to expansion of the fields of consumption (Tao, 2005). Consumer categories such as cosmetics benefited from the rapid growth in consumer spending, and have become a huge money maker. Meanwhile, the increasing fashion and beauty consciousness, as a natural outgrowth of rising incomes, diversify consumers demands. Obviously, this potential has not only attracted international cosmetics companies, but also led to more domestic cosmetics producers trying to enter the market. As a consequence, competition will be further intensified among foreign and domestic companies. Previous research indicated that females spending on cosmetics still making up of the main income for the entire cosmetics market. An increasing number of female college students starting to show strong interest in enhancing their appearance through make-up (Huang, 2003). With a high level of interests in appearance, they have revealed a great potential. College students represent not only the remarkable consumption potential but also the future mainstream. Thus, the female college students patterns of consumption gradually become a major concern (Choi, Kim, Kim, 2007). Studying consumer behavior enables companies to understand why consumers make the purchase decision and predict how they will react to promotional messages. On the purpose of maintaining and expanding market share, understanding of consumer behavior will be required to suit their changing needs. Therefore, research need to be conducted to provide cosmetic companies with basic data required in establishing marketing s trategies for advancement into Chinese market to tailor consumption patterns of female college students. Scope and objectives of study When reviewing the literatures on the cosmetic and toiletry industry, the existing research related to Chinese cosmetic consumer is typically concerned with the entire market. Not many studies are available specifically focus on college students buying behavior. In the regard, considering the massive size of China, the present study limits itself to the female college students. By and large, this dissertation makes an attempt to investigate and analyse purchasing pattern of female college cosmetic consumers. In particular, this study aims to achieve the following objectives: To pinpoint and obtain a general picture of the cosmetics industry in China. On completion of this objective, the intention would be to get an insight into the cosmetics environment and the rapid growth trend of the industry so as to have a good knowledge base that can support the study throughout the dissertation. To investigate and analyse cosmetics buying behavior of female college students in China. The intention of this objective would be to a) understand how college student perceive cosmetics, b) identify their characteristics in terms of cosmetics purchase, and c) develop a greater understanding of motivation for purchasing, different factors involved in purchase decision of cosmetics and how product attribute, such as price, quality etc, effects buying patterns, thereby mapping out a model for female college students purchasing behavior. Based on the analysis of the research carried out, briefly propose a number of key recommendations enable companies in the industry to target their marketing strategies at college cosmetics consumers. The data that plan to be gathered for this research will be obtained from both primary and secondary resources. The secondary sources of data will be derived from published articles from internet database, journals and magazines, theses, and related studies on cosmetics. On the other hand, the primary source of information regarding the study will be gathered from focus groups and questionnaires, prepared by the researcher, which will be delivered to the respondents of the research. Significance of study The boom of cosmetics industry in China has brought about changes in consumer behavior. The importance of the study cannot be understated. It is anticipated that the outcome of this study will certainly contribute towards a better understanding of the changing perception and behaviour of cosmetics buyers. Furthermore, there are a number of literatures that have discussed the female consumer behavior with regards to the purchase of cosmetics. This study will combine the relevant literature with own findings from primary research to provide an in-depth discussion. Therefore, the study will be significant in terms of better positioning of products and more effective marketing communication to tailor the demand of college females. This means that the findings will not only be able to benefit both foreign and domestic companies who have the willingness to enter the market but also various retailers who want to expand sales. Literature review Many theories have been proposed to explain consumer behaviors within certain industry area. Understanding todays consumer is the key to realising the future needs and expectations of beauty consumers, and is potentially relevant to improving marketing effectiveness (Tang, 2008). Previous studies hold that knowing the psychological process by which consumers make purchasing decisions enables marketers to grasp opportunities and even predict the shifts and future development trend of the consumer markets. Additionally, it exerts positive impact on improving cosmetics sales (Yau, 1994). In this generation, cosmetics are used by women of practically all walks of life High-end cosmetics The desire to be beautiful could be considered a human tendency, as it is exhibited by almost every culture all around the world. KIRARA(PDF) Research suggests that beauty consciousness among people in general is changing. Vigneron and Johnson (1999) reported that peoples needs for appearances and materialism were increasing. That is human beings wanted to satisfy the need to look and feel good. This created a boom in the cosmetic and toiletries sector across the world. Chambers Encyclopedia defines cosmetics as (a) articles intended to be rubbed, poured, sprinkled or sprayed on, introduced into or otherwise applied to the human body or any part thereof for cleaning, beautifying, promoting attractiveness or altering the appearance and (b) articles intended for use as a component of such articles. Now a variety of cosmetic and toiletries ranging from natural to sophisticated items are available in the market. The pattern and preference of use of these items vary according to different segments of gender, age and socio-economic class. When we review the literature on the cosmetic and toiletry industry, not many studies are available especially about Indian scenario. Patterns of women purchasing cosmetics Most early theories of consumer behavior were concerned with the purchasing characteristics and influential factors. Schutte and Ciarlante (Schutte Ciarlante, 1998)argued that in China the purchase decision is typically based on the usefulness of the product such as its physical characteristics and price value. However, recent studies outlined by Liang (Liang, 2008) suggested that womens purchasing pattern differs with men. Their buying decision tend to influenced easily by the purchasing environment, and have more impulse purchase. Besides, generally speaking, females have strong self-awareness when purchasing, which means majority of the decisions were made on the basis of personal preference or subjective impression, sensation. Characteristics of purchasing cosmetics In general, female invest more money on various cosmetic products and even spared no expense because they pay more attention to appearance than men (Huang, 2003). The characteristics of modern Chinese females regarding cosmetics purchase can be summed up in three points: Easily affected by market atmosphere Normally, products promotion, advertising and other factors can easily tempt young females to make irrational purchases. In a research by Cong (Cong, 2008), results showed that 56% of females bought unneeded or unexpected cosmetics products as a result of discount, followed by the purchase due to interests aroused by shop environment and sales exhibition (40.8%). Accounts for 22.8% of females who bought useless products or had irrational consumption were affected by advertisement. Thus, compare with men, female is prone to be encouraged over-consumption by commercial appeals. Mood consumption Female tend to have more generous sentiments in the process of purchase. Their certain desires are prone to be roused and affected by mental activities. Oliver Yau (Yau, 1994) contended that mood consumption normally occurs in two situations. One of which might be triggered by delusion under particular circumstance. For example, lots of females had encountered situation that unexpected spending happens after being paid out the salary. Another circumstance that contributes to mood consumption is likely to happen in the case of that female with unusual mood. Such as, a considerable number of female go shopping when they feel frustrated and happy. Relatively low loyalty to brands Chinese cosmetics consumers show less passion on being loyal to brands. They would like to try several brands to compare them rather than be from the same brand (Labbrand, 2009). Besides, another reason that contributes to low brand loyalty is seasonal consumption of Chinese consumers due to the significant difference in climate between summer and winter (Mo, 2008). Customers have to change their purchase habit to suit the season. For instance, customer tends to use more sunscreen to protect their skin and less oily cream in summer than they do in winter. Purchasing influences As established by Access Asia Limited (Access Asia Limited, 2008), Chinese consumers heavily rely on products, stores and services they know and trust. The same philosophy is applicable equally to product brands, with word-of-mouth communication proving to be a pervasive reason for consumers to change brands and most potent marketing tools in China. This is supported by Xuecai Liang (Liang, 2008) who claimed that among the females, friends group plays a very important role on information communicating about different brands of cosmetics. Some people will only buy products that they have been recommended by friends. However, the increasing effects of advertising on the urban and younger Chinese buyer cannot be neglected as their media exposure increases (Yang, 2004). In addition, the physical characteristics like reliability, innovative technology and high brand profile are the important factors when make a cosmetic purchase, a study by Yuyuan Huang suggested that (Huang, 2003). Taking different attitudes towards local and foreign brands as example, Huang explained that foreign brand represent high quality and status at the Chinese consumers view, while local brand are perceived as shortage of these selling advantages, even both product sold at the same price. Besides, it worth to notice that local cosmetics consumers now are prepared to pay more for better quality, service, and convenience. The variety of choice is seen as another factor. According to Shen, Liu and Huang (Shen, Liu, Huang, 2005), majority of the consumers will prefer to shop in large stores when they can easily reach such places, whereas finding the lack of product choice in smaller stores (especially in terms of range of price) to be embarrassed. It can be argued that larger stores will provide more bargains, which means the products tend to have higher price value. Such stores are also considered as being more convenient to shop in, contributing to the flourishing development of the discount retailing sector over recent years (Access Asia Limited, 2008). Moreover, in the eyes of Chinese consumer, the depth of communication brands had with their customers is vital. According to survey conducted by Labbrand (Labbrand, 2009), Chinese consumers have a strong demand to communicate with brands. For instance, they would like to receive inquiry from brand concerning their feeling about the products they use, or to be informed in time when brand have special events. Besides, consumers considered that from communicating with brand they can better compare and finally find the most suitable cosmetics for their specific needs and desires. Thus, it can be argued that companies who kept contact with consumers tend to have higher sales and brand loyalty. Industry review The huge advances witnessed over the past two decades have improved the living standards of millions of Chinese citizens. With the upgrade of living standards, private consumption among expenses has reached a higher level. The rise in private consumption translated into greater spending on personal care products in the booming cosmetics industry (Tao, 2005). In China, the development of the cosmetic industry has been to a new stage and it shows a sound momentum of growth. Market potential: Chinese cosmetic market continues to surge In recent year, the continuous rapid economic growth generates good environment and favorable development space for cosmetics industry maintaining a rapid rate of growth. In 2003, china had become the second-largest cosmetics market in Asia after Japan, and was the eighth largest in the world (Li, 2005). According to National Bureau of Statistics (NBS) of China, the Chinese cosmetics market generated total revenues of RMB?488.3 billion in 2007, representing annual sales grew by 26.3 percent over the same period last year. In 2008 and 2009, the sales grew by 22.2% and 17.2%, respectively, over the same period, to reach respective values of RMB?596.5 and RMB?348.2 billion in 2008 (HKTDC, 2009). At the same time, it has also been taken note that the performance of the market is forecast to decelerate, but still increase by approximately 13% annually (Datamonitor, 2009). Overall, the cosmetics industry is surely faster than the economic growth which means the long term potential of the C hinese cosmetic market is fairly vast. Additionally, given its population of approximately 1.3 billion, China has the largest market potential. Chinas share of the global cosmetic market may seem small compared to huge markets like the US and Japan, but with a population of over a billion people, the growth potential there is staggering, said Lenka Contreras, vice president and head of the Consumer Products practice for Klines research division (Pitman, 2005). Chinas cosmetics market is still far from saturation. Characteristics of chinas cosmetics market The consumer market development is vigorous With economy expanding and mass livelihood improving, awareness of personal well-being prompts strong and continuous growth in the consumer market. It not only reforms the consumption pattern but also drive the sales (Asia consulting, 2008). In that sense, it is predicted that the Chinese cosmetic consumer market is dynamic. Women stimulating the market growth Female is still an essential part of Chinese cosmetics market, especially those office ladies. As Chinese women are now increasingly beauty consciousness and awareness, the use of cosmetics has become a part of their daily routine (Fung, 2005). Accordingly, the rising proportion of young females in white-collar jobs has formed the loyal customer basis for this market, and the cosmetics sales have been driven. Their spending on cosmetic is outgrowing over other areas. National Bureau of Statistics has come up with data that shows women ages from 20-54 account for 27.21% of the total population. Being more economically independent, the enormous number of consumers in the group will generate huge demands than ever (HKTDC, 2009). The famous-brand effect appears day by day on the market The rising sales of famous-brand products reflected that customers attitudes concerning cosmetics have changed (Chen Xue, 2005). As the improving residents consumption level, people are willing to pay more attentions to those well-know cosmetic products which were considered with high grade, quality assurance and harmlessness. For example, customers will be highly delighted with brand-name products that can prevent wrinkles or keep moisture balance in the skin. Due to the impression lifted in mind, its sales increased dramatically and gradually become the main growth point of the entire market. Instead, few shows interest in low-end cosmetic products (China Consulting, 2008). Consumer In Chinese cosmetics market, consumers ways of spending are undergoing a significant change. Dianyi Zhang, president of China Cosmetics Association, claimed that modern customers behave more independently on consumption. Consumers tend to utilize different channels and rely on various measuring standard to get a pleasing cosmetics, rather than dependent on advertising. In addition, changes also occur on consumer group. Depending on the difference in requests on brand, quality, price and personal affordability, consumers were divided into low, middle and high classes. And, every class has a great number of loyal customers (HKTDC, 2009). Women of all ages were concerned with their lifestyle. The rising purchasing ability of women helped them to spend more on personal grooming. This grooming consciousness was encouraged by womens active participation in advertisement or fashion shows, such as the popular Fashion TV program (Pitman Simon, 2009). In china, consumption pattern of consumers is changing. The consumers have become globalized in their thinking and are ready to enjoy with some impulsive shopping. Access to various brands and products give them better knowledge towards cosmetics, due to fast-flowing information (Tang, 2008). Therefore, as a cosmetics producer, motivations and type of products purchased should be different depending upon the segment of consumer targeted. Competitive situation The business environment in China has been improving, especially since 2001, when the country joined the World Trade Organization. The commitment to opening its market in compliance with the WTO rules has further stimulated the market, with greater participation from international and domestic player. Consequently, competition between multinationals and local players is heating up across the country (Utsunomiya, 2003). Foreign Brands Continue to Dominate in the Chinese Market International brands play a dominant role in the upper-end cosmetics market, such as PG (Olay), Unilever (Ponds), Shiseido, LOreal and Estee Lauder etc (See Table 1) , due to young womens pursuit of well-known brands in literary. These large multinational cosmetic players have entered the mainland market one after another to build their own manufacturing basis and sales network (Sunfaith China Ltd, 2005) and many of those players have been operating successfully in the China market, making their brands well-known and occupy about 80% of the total market share. According to certain statistics, the world top 15 brand of cosmetics had set up own specialty stores (HKTDC, 2002). Even so, those cosmetics magnates have accelerated expansion into low-end products. For example, Avon and LOreal launched low-end cosmetics one after another to suit the changing customers needs and purchasing behavior, and expand the market share (HKTDC, 2009). Transformation of local Chinese companies is under way Compared with foreign companies domestic players have smaller market share due to several weaknesses. For instance, weak financial ability, lack of research and development capability, and lack of experience in brand management and marketing. Therefore, most of those players produce low-end product with only a small number making high-end product that can compete with foreign players (Li, 2005). Nonetheless, as the economic growth domestic companies has undertaken a transformation, gradually changed the impression with low quality and price, and entered into high-end market so as to become more competitive (Ocn, 2008). Facing with the open markets and trade liberalization in China, the previous mentioned increasingly fierce competition is inevitable. On the purpose of responding to the changing customer demands, market players have devised a variety of marketing strategies so as to create impressive product image in customers mind and drive them to spend more money on their own products. Distribution channel SWOT analysis of the female market Future develop trend Cosmetics players opt for natural and organic standards In karara (PDF) the main reasons for boom in cosmetic industry as increasing fashion and beauty consciousness coupled with rising incomes and focus on health and fitness. A natural and holistic approach attracts these women, especially where there is an interest in complementary health and in overall well being. Summary of key issues related to your literature and industry review The key issues section is where you, having completed the situation analysis consider what are the key issues facing the company and the market. So in a sense it is a summary chapter at the end of the first section of your report. In this chapter you should give an indication of what you think are the most important issues facing the company and the market. Research methods Approach Data gathering method Data Processing In this study, the self-administered semi-structured questionnaires will be used to collect quantitative data and the interviews will be used to provide qualitative insights into the data collected. The data will then be presented by means of graphical representations and illustration and the difference would be highlighted. Secondary research: The following information could be considered using desk research to give a general review and help to assist analysis of primary researches: Cosmetics industry review The purpose of this part is to find out important information concerning the entire cosmetics markets in china. Main issues that need to investigate include: Main characteristics of Cosmetics Industry in china What current market development trend is What Competitive situation is within cosmetics market Development opportunities of the cosmetics market within china This information will be helpful to better understand and form general perceptions of industry situation in china. There are several ways to obtain required information above. Data sources: Internet Databases Go to college library website and use its databases, such as: Marketline Academic Search Premier Business Insights Access Asia Series Business Source Premier To look for industry reports and e-journals those contain information regarding the Chinese cosmetic market. Find out information about the current cosmetics market and even see what demographics suit Shiseido to introduce the product to. Applying databases is a good way to get information due to its huge information storage volume and reliability. Most of them are academic-based, and have a comprehensive understanding on specific field. Websites: Look up necessary websites such as www.shiseidochina.com where might be possible to get some internal data sources. The use of this data is to define the competitive position of the firm, an evaluation of a marketing strategy the firm has used in the past, or gaining a better understanding of the company. Even, their past researches on consumer behaviors. The internal data sources might be sales marketing reports and accounting financial reports of the company. Magazines Newspapers It is also possible to look at some Chinese cosmetics industry magazines so that to acquire valuable industry information and some current cosmetic issues happened in china. Quantitative Qualitative methods In order to ascertain consumers cosmetics buying patterns and product satisfactions, quantitative and qualitative researches are both required to be implemented. It should be noticed that the understandings of consumers would exert significant impacts on companys marketing strategies. Besides, it is valuable for coming up with comments and suggestions to Client Company after analyzing Chinese customer. The main objectives of quantitative and qualitative research falls into several parts as followed: Motive of Purchasing Cosmetic Product Motives are defined as general drives that direct a consumers behavior toward attaining his or her need and the motivational drive directly affects the specific benefit criteria consumers use to evaluate products. Thus, understand buying motivations will provide evidences to Client Company to better position its products. Information Sources There are differences in using information sources among various age groups. Knowing customers through what kinds of channels to get products information could help Shiseido sell products more effectively to target audiences. Evaluative Criteria for Purchasing Cosmetics As for criteria for purchasing cosmetics, the responses will be in order of quality, price and volume of content. It is crucial to see what element is more important to customers when buying cosmetics. This will do company a favor to develop products or marketing strategies. Place of Purchasing Cosmetics In terms of the place of purchase, primary research should focus on finding out the reasons for selecting these places of purchase. Then, company can identify the perfect place to sell its products on the basis of information provided by survey. Satisfactions and dissatisfactions It is well known that satisfactions with a product will perform huge influences on its sales volume. This primary research should identify the level of satisfactions towards Shiseido and try to find out any aspects that consumers wish to see changes. Quantitative research Questionnaires As the measuring tools of this study, questionnaire based on previous studies and results of preliminary research were used. In this case, this study was carried out in the country of China. Therefore, questionnaire in English should be translated into Chinese. To reach a variety of different customers, questionnaires are supposed to carry out at different city within china so that to get as many points of views as possible. Questionnaire is consisted of 3 main sections: Section 1 is simply some questions on demographical characteristics of respondents like gender, age and occupation etc. to profile consumers. Section 2 emphasizes on customers buying behavior on cosmetics. As objectives mentioned above. For instance, purchase motivation information sources, evaluative criteria for purchasing basic skin care items and color make-up products, store type of purchasing cosmetic product and reasons for store selection persons to exert influence upon purchasing and satisfaction/dissatisfaction on cosmetics purchased. Section 3 focuses more on investigating customers perceptions concerning Shiseido products. Such as, customers brand awareness of Shiseido, brand image and brand position in customers mind. Additionally, the results of questionnaires will be analyzed by using SPSS. The analysis conducted in the study with SPSS statistics package includes frequency analysis, cross-tab analysis, analysis of variance and Multiple Range test. Survey In order to keep questionnaire short enough to maintain respondents interests, there must be some questions cannot be asked. Thus in this project, I will also consider conducting several surveys to complete the missing parts. And again, on the purpose of obtaining as much information as possible, there might be several surveys being conducted. Questions will touch upon similar aspects as in questionnaire but more comprehensive. Qualitative research Focus group Focus group allows respondents to discuss with moderator which means it is an interactive process. Thus, it will help to deeper understand customers perceptions and dig up opinions regarding products. Therefore, focus groups will be organized that will incorporate people from as many demographics as possible. In these focus groups I will carry out tests in which place Shiseido products and 2 other competitors to see which product they prefer. I will ask them what they think about Shiseido in any aspects. Also we will ask them what their preferences are in cosmetics. The aims are: Find out what respondents think and feel, and what their opinions are about a Shiseido in a group. Explore participants responses to find out why they feel or perceive products the way they do. By doing focus groups an in-depth view of peoples thoughts about the cosmetics can be known. Potential questions could be: What reason you use cosmetics for? Do you prefer natural cosmetics or other? why How often do you use cosmetics? Wha

Letter to a Friend of Different Racial Group

Letter to a Friend of Different Racial Group Ethics/125 June 25, 2012 University of Phoenix My Friend, African Americans have long showed perseverance, persistence, and productivity in many aspects of United States History. When discussing African Americans the association is usually the civil rights movements of the 1960s and slavery before the Civil War, but African American History as an ethnic group and a society is much more than the atrocities that the group faced throughout U. S. History and of today.Throughout the history of the United States, African Americans have experience adversities, overcome great odds, and have made a noticeable impact on U. S. culture, politics, and social understandings. The African American culture can trace much of their roots back to the slave trades of the 16th century. Historians agree that the first African Americans were brought to America by San Miguel de Guadalupe to be used as slave work force, and settled in what is now known as South Car olina.Shortly after, disputes over leadership of the colony lead to fighting, which the African slaves took advantage of by revolting, escaping, and sought refuge with local Native American tribes. The first Africans brought to English occupied America were brought to Jamestown, Virginia in 1619, due to many English settlers dying from the harsh conditions, to work as laborers. Many historians believe that the first African Americans who were brought to early English America were not brought as slaves, rather indentured servants.In fact, the Africans who occupied early English America could legally raise crops and cattle to purchase their freedom, and by the 1640s and 1650s, several African families came to own farms near Jamestown and actually became wealthy in colonial standards. What is now related to the African American slave era technically started in the early 1600s when the Dutch West India Company introduced the first 11 slaves in present day New York in 1625, but the conce pt of a race-based slave system did not come about until the 18th century.The colonial 1700s in America gave rise to the modern concept of slavery for the sear fact of a need of a workforce. The colonies fertile lands and abundant resources lead to commodities that Europe needed and wanted, thus African American slavery began to fill the need of a workforce and gave rise to the race-based slave system in Colonial America. This race-based slave system continued through the American Revolution and into the Civil War. When President Abraham Lincoln signed the Emancipation Proclamation the reign of slavery in the United States was made illegal, freeing the roughly 3. million slaves (in legal terms only. ) Many states that supported slavery continued to support slavery until Union troops were sent to enforce the Emancipation Proclamation, of these states, Texas was the last to be emancipated in 1865. Along with the Emancipation Proclamation issued by Abraham Lincoln, during this time in U. S. history Congress ratified the 13th, 14th, and 15th amendments to the United States Constitutions. These amendments became known as â€Å"the Civil War amendments. The Civil War Amendments made slavery illegal, entitled African Americans to the title of natural born citizen and helped protect the rights of freed slaves, and entitled African American’s (males) the right to vote respectively. African Americans although freed by legal standards, faced a long road of racism, prejudice, and discrimination. The African American community rose against the oppression they faced during the times of the civil rights movement. This period of U. S. history would not only shape African American futures, but the countries future as a whole and lead to the Civil Rights Act of 1964.The Civil Rights Act of 1964 outlawed major forms of discrimination against African Americans and women, and is a crucial legal reference for acts of discrimination. Although African Americans faced and stil l face discrimination, the perseverance and determination of those past and present have lead to a more unified United States and a less discriminative population as a whole. Although much of African American history has been that of negative aspects, African Americans play and have played a prime role in the shaping of culture, the arts, music, other forms of culture, and social elements of the American way of life.Roots of African Americans influence on music such as Jazz and Blues can be traced to the songs of inspiration sang by slaves on plantations. African American influence can be seen in dance in such Swing forms the Lindy Hop, which originated in Harlem around 1927. The impact of African culture on the mainstream culture of America can be seen in many forms, of which are numerous. The African American impact on culture is apparent in the south, as much of the interaction between the population and African Americans was experienced in the southern states.When discussing Afr ican Americans the association is usually the civil rights movements of the 1960s and slavery before the Civil War, but African American History as an ethnic group and a society is much more than the atrocities that the group faced throughout U. S. History and of today. Throughout the history of the United States, African Americans have experience adversities, overcome great odds, and have made a noticeable impact on U. S. culture, politics, and social understandings.African Americans as an ethnic group and as people have faced discrimination and rose above to become the largest minority group in the United States. The following quote â€Å"have we not come to such an impasse in the modern world that we must love our enemies – or else? The chain reaction of evil – hate begetting hate, wars producing more wars – must be broken, or else we shall be plunged into the dark abyss of annihilation† (Martin Luther King, Jr. ) embodies the new American ideal shaped by the African American perseverance and ability to overcome. Works Cited â€Å"African American.   Wikipedia. Wikimedia Foundation. Web. 20 Mar. 2012. . â€Å"African-American Culture. †Ã‚  Wikipedia. Wikimedia Foundation, 18 Mar. 2012. Web. 20 Mar. 2012. . â€Å"Civil War Amendments. †Ã‚  ThinkQuest. Oracle Foundation. Web. 20 Mar. 2012. . â€Å"The Civil Rights Movement 1955-1965: Introduction. †Ã‚  Www. watson. org. Web. 20 Mar. 2012. . Related essay: â€Å"Co Curricular Activities Letter†

Status of Qualitative Research in Early Childhood...

written by Nasima Shakeel The field of human development has recently gained considerable importance globally. This results in shifting the contemporary educational discourse, one that moves ECED closer to the front of policy formation. Literature shows that developed nations are investing enormous resources into their early intervention programs, hence, during the last decade international aid agencies, and some education systems, have promoted the creation and expansion of ECED programs in developing nations too. With the innovations in ECED, there has been conducted a large number of researches to form an objective theoretical foundation (Penn, 2004) to support this advancement. Following passage presents the literature review on†¦show more content†¦Among multiple methods of data collection observation and semi-structured interviews remained the dominant strategies; however, some of the researchers have also analyzed related documents and artifacts. In some studies anecdotal notes and reflective journals are also used to get more comprehensive data. Addition to these, in the phenomenological and ethnographic studies participant observations were used as compare to the case studies where the researcher took the role of non-participant observer (Maxwell, 1997). Moreover, in majority of the studies interviews and discussions were audio taped and observations were videotaped. After the transcription of the data in some of the studies, data was rechecked by the research participants, which, is important to maintain reliability and validity of the collected data (Robson, 2002). Addition to this, ethical considerations like, maintaining the confidential ity of the research participants, prior permission for interviews, respecting participants’ autonomy were taken into consideration throughout the studies; however, none of the writer could describe their ethical framework in more detail, probably due to the word limits. Another very critical trend was found between the backgrounds of the researchers. All 0f the qualitative researches were being conducted by the people related to the field of ECED, however, only 1 of the studies were conducted by the ECED practitioner who teaches in the ECED

Analysis Of Shakespeares Richard IIi - 1865 Words

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For example, Richard III, also known as The Tragedy of King Richard the Third and The Tragedy of Macbeth exemplify two kings that are willing to do anything to achieve ultimate power, the crown. It is Richard and Macbeth’s ambition that drives them to commit the murderous acts within the plays. Though different figures, each share a common goal and a similar defect. Both Macbeth and Richard suffer from deformity; Richardâ⠂¬â„¢s physical deformity and Macbeth’sRead MoreTaming Of The Shrew And Richard IIi Essay1437 Words   |  6 PagesOED as someone who â€Å"dissembles; one who conceals his real purposes under a false appearance; one who practises duplicity; a deceiver; a hypocrite.† As such, the art of dissembling is a prominent concept in many of Shakespeare’s plays, particularly in Taming of the Shrew and Richard III. In these plays, the art of dissembling plays a pivotal part in the characters of each play; albeit, their execution varies from each other. 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The Dilemma of Shakespearean Sonship: An Analysis of Paternal Models of Authority and Filial Duty in Shakespeare’s Hamlet. Diss. 2017. Similarly, this article discusses the theme of the complexity of action. This play depicts of how at times the decision to act is usually influenced not only by coherent considerations, like theRead MoreCultural and Ethnic Studies682 Words   |  3 PagesArea Situationer J. Presentation and Analysis of Data 16. Socio-economic Demographic Profile of Mothers 17. Information Regarding Current (Youngest) Infant 18. Current Infant Feeding Practices of Mothers a. Exclusive Breastfeeding b. Mixed Feeding c. Formula Feeding 19. Previous Infant Feeding Practices 20. Maternal Knowledge 21. Correlation Tests III. Conclusion K. Concluding StatementRead MoreDescribing Stylistics as a Concept in English Studies Essay1054 Words   |  5 Pagesand describe the workings of texts which have already been selected as noteworthy on other grounds. Stylistic analysis in linguistics refers to the identification of patterns of usage in speech and writing. Analyses can appear objective, detailed and technical, even requiring computer assistance, but some caution is needed. Stylistic analysis in literary studies is usually made for the purpose of commenting on quality and meaning in a text. Linguistics is currentlyRead MoreWilliam Shakespeare s A Chance Essay1977 Words   |  8 Pagesof use while the definitions of other words have changed altogether. Many individuals are often frustrated when attempting to interpret the riddles of Shakespearean wordplay. Often, readers will give up before having truly given the beauty of Shakespeare’s writings a chance. Fortunately, the miracles of modern technology—list the ones you will discuss between these dashes-- lend to students of Shakespeare the ability not only to grasp, interpret, and understand the written words, but this technologyRead MoreDelhi Metro1656 Words   |  7 Pagesbecause he lacks the skills necessary to rule without being a tyrant. His response to every problem is violence and murder. Unlike Shakespeare’s great villains, such as Iago inOthello  and Richard III in  Richard III,  Macbeth is never comfortable in his role as a criminal. He is unable to bear the psychological consequences of his at rocities. Read an  in-depth analysis of Macbeth. Lady Macbeth  -   Macbeth’s wife, a deeply ambitious woman who lusts for power and position. Early in the play she seemsRead MoreThe Controversial Ending of King Lear by William Shakespeare Essays1580 Words   |  7 PagesCordelia not why she should die, but why she want to live?† To escape the implied horror this question poses regarding this century, demands perhaps an existential interpretation of the universe. Lear then holding Cordelia asking us to â€Å"Look there†¦Ã¢â‚¬ (V,iii,308) defines his own lucidity in a mad world where humanity preys upon itself. What brought Lear to such a moment in Act V? In the Wheel of Fire, Knight believes the universal apparatus in the Lear world to be humanlike. Humans thus chart theirRead More Locating Macbeth at the Thresholds of Time, Space and Spiritualism 2629 Words   |  11 Pages[It is] a realm, no doubt, where what is in question is the limits rather than the identity of a culture. (Foucault xi) By describing madness in this way, he demonstrates his understanding of madness as a cultural phenomenon, defined not by the analysis of a subject’s symptoms, but rather the shared assumption that a subject is not ‘right’, does not conform to the prevailing ideological norm. Written in the late twentieth century, his work is a treatise about the wider cultural effects produced